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Chapter 1 Creating a new event in a time of crisis

DOI: 10.23912/978-1-915097-34-7-5404

ISBN: 978-1-915097-34-7

Published: April 2023

Component type: chapter

Published in: Cases For Event Management and Event Tourism

Parent DOI: 10.23912/978-1-915097-34-7-5386



In the midst of a global pandemic, with all their events postponed indefinitely, TransRockies Inc. commenced planning on a brand new event. Aaron McConnell, president of the company, faced serious challenges in what can be described as a worst-case scenario. With their entire portfolio of owned and managed events in both Canada and the United States on hold indefinitely, was it really a good time to plan and attempt to deliver a new event? This case describes the planning process, and examines key issues concerning risk taking, financing and decision making within a private, for-profit event production company. The primary objectives for learners are to understand the process, and to be able to critically evaluate the decisions taken in the context of risk management and commercial viability. The case provides an inside look at how a for-profit event producer differs from public-sector and not-for-profit event organisations.

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McConnell & Getz, 2023

McConnell, A. & Getz, D. (2023) "Chapter 1 Creating a new event in a time of crisis" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5404


Getz, D., & McConnell, A. (2011). Serious sport tourism and event travel careers. Journal of Sport Management, 25 (4), 326-338.


Getz, D. (2013). Event Tourism: Concepts, International Case Studies, and Research. N.Y.: Cognizant. (see: pp. 16-17; 71-72; 226-233).

Getz, D., & McConnell, A. (2014). Comparing trail runners and mountain bikers: Motivation, involvement, portfolios, and event-tourist careers. Journal of Convention and Event Tourism, 15(1), 69-100.


McConnell, A., & Getz, D. (2021). Case Study of TransRockies Inc. In V. Ziakas, V. Antchak & D. Getz (Eds.), Crisis Management and Recovery for Events (pp. 186- 192). Oxford: Goodfellow Publishers.


Chapter 1 Creating a new event in a time of crisis [Details]Price: £5.99*Licences / Downloadable file

Published in Cases For Event Management and Event Tourism

Chapter 1 Creating a new event in a time of crisis [Details]Price: £5.99*Licences / Downloadable file
Hardback format [Details]Price: £105.00Copies / Delivery by post
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