Welcome Guest [create an account] or log-in:

Chapter 13 The Glamour of China Carnival Event financial management and sponsorship

DOI: 10.23912/978-1-915097-34-7-5411

ISBN: 978-1-915097-34-7

Published: April 2023

Component type: chapter

Published in: Cases For Event Management and Event Tourism

Parent DOI: 10.23912/978-1-915097-34-7-5386



Financial philosophy is one of the most important concepts in successful event management. This case uses a real one-off event as an illustration to show the importance of efficient cost-revenue management and budgeting in event management. It displays the procedures of how to secure financial resources for a planned event, and how to effectively control costs to support the successful hosting of an outdoor culture-themed charity event. Event sponsorship, an important means to improve not only the financial status and but also the event as a whole, is also discussed in the case.

Sample content

Click here to download PDF


For the source title:

Cite as

Xu, 2023

Xu, Y.H. (2023) "Chapter 13 The Glamour of China Carnival Event financial management and sponsorship" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5411


Allen, J., O'Tool, W., Harris, R., & McDonnell I. (2011). Festival and special event management. (5th ed.) Milton QLD: John Wiley & Sons.

Aventri. (2022). Savvy Sponsorship: Securing the best sponsorship opportunities for your next event. Retrieved on October 27, 2022 from https://www.aventri.com/strategy/event-sponsorship

Best Buddies Macao Association. (2022). About Best Buddies. http://www.bestbuddies.org.mo/

EMBOK. (2022). Event Management Body of Knowledge. www.embok.org

Getz, D. (2005). Event Management and Event Tourism. University of Calgary, Canada.

Glamour of China Carnival. (2018). Glamour of China Carnival. (20+) Glamour of China Carnival | Facebook

Kotler, P. & Armstrong, G. (2018). Principles of Marketing. (17th Edition). Essex: Pearson.

Macao Government Tourism Offic MGTO. (2022). Anim'Arte Nam Van. https://www.macaotourism.gov.mo/en/shows-and-entertainment/family-fun/animarte-nam-van

Sounder. M. (2004). Event Entertainment and Production. Hoboken, NJ: John Wiley & Sons.


Published in Cases For Event Management and Event Tourism

Hardback format [Details]Price: £95.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy