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Chapter 5 Stakeholder Considerations for Different Types of Event

DOI: 10.23912/9781911396635-4088

ISBN: 9781911396635

Published: January 2019

Component type: chapter

Published in: Event Stakeholders

Parent DOI: 10.23912/9781911396635-3840



Every event manager will face some different stakeholder issues and come up with a wide variety of individualistic strategies, but there are going to be commonalities among the major types of event, and these are considered in this chapter.
Planned events are most frequently classified by reference to their form, since it is usually obvious that sport events are visibly different from festivals, and meetings are quite different in structure and program from exhibitions. But an additional consideration, already noted in this book, is the function of events. This chapter therefore includes a discussion of mega events (the largest), hallmark events (permanent institutions, co-branded with cities and destinations) and iconic events (holding symbolic importance to special-interest groups).

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Niekerk & Getz, 2019

Niekerk, M.v. & Getz, D. (2019) "Chapter 5 Stakeholder Considerations for Different Types of Event" In: Niekerk, M.v. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396635-4088


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