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Chapter 8 Operationalising Sustainable Tourism

DOI: 10.23912/9781911396734-4250

ISBN: 9781911396734

Published: July 2019

Component type: chapter

Published in: An Introduction to Sustainable Tourism

Parent DOI: 10.23912/9781911396734-4151



As well as simply (!) learning to keep the three sustainability balls in the air, it’s important to know how to juggle these balls in a coherent and pleasing manner – after all tourism is part of the experience economy and we want to deliver something that is engaging and attractive to its end users, tourists. This chapter therefore discusses how to operationalise sustainability in tourism. Some have tried to do this at the level of a destination, creating the ‘Green Destinations’ brand (Figure 8.1). It’s a laudable effort and one which hopefully will lead to greater sustainability for the sector as a whole in the long run. Given what we know about the complexity of the tourism system, creating a green destination is, however, perhaps outside the scope of this book, and of most of us as practitioners or tourism business managers.

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Coghlan, 2019

Coghlan, A. (2019) "Chapter 8 Operationalising Sustainable Tourism" In: Coghlan, A. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396734-4250


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