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The Business and Management of Convention and Visitor Bureaus

DOI: 10.23912/9781911396796-4334

ISBN: 9781911396796

Published: Nov 2019

Component type: book

Abstract

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.

Sample content

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Contributors

Cite as

Celuch, 2019

Celuch, K. (2019) The Business and Management of Convention and Visitor Bureaus. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4334

Chapters

Chapter 1 The Meetings Industry an overview and structure (Celuch)

Chapter 2 The Business Environment of Destination Marketing (Celuch)

Chapter 3 Managing Stakeholders to Destination Marketing (Celuch)

Chapter 4 Leading Industry Organisations in Destination Marketing (Celuch)

Chapter 5 Managing the Financial, Governance and Legal Considerations (Celuch)

Chapter 6 Managing the Selling and Marketing of the Destination (Celuch)

Chapter 7 Organising and Developing the CB Staff (Celuch)

Chapter 8 Future Challenges of the Convention Bureau (Celuch)

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