The Business and Management of Convention and Visitor Bureaus
Published: Nov 2019
Component type: book
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.
- Krzysztof Celuch, Warsaw School of Tourism and Hospitality Management, Poland (Author) https://orcid.org/0000-0002-5307-2900
Celuch, K. (2019) The Business and Management of Convention and Visitor Bureaus. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4334