Chapter 4 Eco Innovation
Published: October 2018
Component type: chapter
Published in: Principles of Sustainable Project Management
Parent DOI: 10.23912/9781911396857-3884
Business model innovation (BMI) has emerged as a key root cause of competitive advantage. This is vital for organizations seeking to achieve the set strategic objectives through projects, particularly New Product Development (NPD) projects. However, there is limited attention among scholars and practitioners about sustainable BMI and its methods. Eco-innovation efforts (including the environmental, social and economic dimensions of innovation) concentrate on triple bottom line goals, but to date there seems to be a deficit of academic and practitioner literature on the effect of this type of innovation on new business models. Scholars has been trying to address this gap, mostly focused on eco-innovation from a product-centric perspective where the product is the cornerstone of the new sustainable business models. And this is how conventional sustainable business model innovation is being developed.
- Alberto Peralta, EAE Business School (Author)
- Jorge Castellote, Consultant (Author)
- Mohamed Salama, Herriot Watt University (Author) https://orcid.org/0000-0001-5212-082X
For the source title:
- Mohamed Salama, Herriot Watt University (Editor) https://orcid.org/0000-0001-5212-082X
Peralta, Castellote & Salama, 2018
Peralta, A., Castellote, J. & Salama, M. (2018) "Chapter 4 Eco Innovation" In: Salama, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396857-3956
Lean Startup is a novel approach towards business model innovation. This chapter aims to show how its concepts and tools are deeply rooted in sustainable concepts and how eco-innovation, under this new approach, is developed a step further, considering not only the product but the whole business model as the unit subject to eco-innovation.
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