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Chapter 2 Concept development

DOI: 10.23912/9781911635109-4132

ISBN: 9781911635109

Published: May 2019

Component type: chapter

Published in: Food and Beverage Management 5e

Parent DOI: 10.23912/9781911635109-4094

Abstract

In Chapter 1 we introduced issues regarding the nature of products, sectors of the industry, the nature of demand and the nature of the food service product. This chapter extends this material and proposes that a systematic approach needs to be adopted, in order to be effective in identifying the key issues, which shape the nature of demand for food and beverage products and create the consumer–product relationship.
Literature concerning consumers and markets is readily avail­able, and much of it applies specifically to food and beverage operations. The literature explores the nature of demand for products from different view­points. These viewpoints include marketing, psychology, anthropology, economics, sociology, geography and social psychology.

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Contributors

  • John Cousins, The Food and Beverage Training Company, London (Author)
  • David Foskett, David Foskett Associates, London (Author)
  • David Graham, Service Sector Management, Sheffield Hallam University (Author)
  • Amy Hollier, College of Food, University College Birmingham (Author)

For the source title:

  • John Cousins, The Food and Beverage Training Company, London (Author)
  • David Foskett, David Foskett Associates, London (Author)
  • David Graham, Service Sector Management, Sheffield Hallam University (Author)
  • Amy Hollier, College of Food, University College Birmingham (Author)

Cite as

Cousins, Foskett, Graham & Hollier, 2019

Cousins, J., Foskett, D., Graham, D. & Hollier, A. (2019) "Chapter 2 Concept development" In: Cousins, J., Foskett, D., Graham, D. & Hollier, A. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635109-4132

References

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Chapter 2 Concept development [Details]Price: £5.99
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Published in Food and Beverage Management 5e

Chapter 2 Concept development [Details]Price: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
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