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Chapter 3 Crisis communication

DOI: 10.23912/9781911635703-4426

ISBN: 9781911635703

Published: August 2020

Component type: chapter

Published in: COVID-19 and Travel

Parent DOI: 10.23912/9781911635703-4387



An advertising campaign from Marketing Greece during the COVID-19 pandemic urged international travelers to “#staysafe” during the difficult times, while images of the idyllic Greek Islands allowed viewers to continue to dream and plan an escape to the stunningly beautiful country of Greece. Clever, one might think, sharing the message with the international tourist that better days are surely coming, while urging them to stay safe in the meantime. Yet some suggested that promoting tourism during the pandemic was borderline irresponsible (Spinks, 2020). In fact, quite a few destinations even campaigned against tourism – Visit Wales, for example, urged travelers to stay away. How should the travel industry have responded to this crisis? What was the correct tone of message? And what would persuade travelers to venture out of their homes once the coast was clear? This chapter will explore such issues, in addition to examining internal communications strategies employed by the industry during the pandemic.

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  • Dr Simon Hudson, University of South Carolina, USA (Author)

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  • Dr Simon Hudson, University of South Carolina, USA (Author)

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Hudson, 2020

Hudson, D.S. (2020) "Chapter 3 Crisis communication" In: Hudson, D.S. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635703-4426


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