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Chapter 8 Measuring Temporal Performance in Tourism

DOI: 10.23912/9781911635840-5452

ISBN: 9781911635840

Published: June 2023

Component type: chapter

Published in: Tourism: A temporal analysis

Parent DOI: 10.23912/9781911635840-4702

10.23912/9781911635840-5452

Abstract

This chapter introduces the key metrics used by tourism businesses in improving the temporal performance of their businesses, specifically in the areas of occupancy, revenue and profit. The underlying theory of temporal pricing was explored in detail in the previous chapter. In this chapter we focus on the real-life application of these theoretical concepts and review the range of metrics available to individual tourism businesses. The chapter will also raise some of the real-life trade-offs facing tourism businesses in trying to maximise profits in a dynamic marketplace. In addition we will also consider what these practices mean for individual tourist consumers and the metrics and tools available to consumers to benefit from tourism businesses’ desire to maximise the utilisation of their resources. Metrics are a range of quantitative measures commonly used to track and compare performance.

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Contributors

For the source title:

  • Philip Goulding, Formerly Principal Lecturer in Tourism at Sheffield Business School, Sheffield Hallam University, UK (Editor)

Cite as

Haynes & Egan, 2023

Haynes, N. & Egan, D. (2023) "Chapter 8 Measuring Temporal Performance in Tourism" In: Goulding, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635840-5452

References

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Eurostat (2021) Tourism - Overview, https://ec.europa.eu/eurostat/web/tourism/overview. Accessed 30 June 2021

Koushik, D., Higbie, J. & Eister, C. (2012) Retail price optimization at InterContinental Hotels Group, Journal of Applied Analytics 42, 45-47.

https://doi.org/10.1287/inte.1110.0620

Lee, Y. E., Sun, S. Law, R., & Zhong, L. (2020) Electronic distribution channels of airline ticket(s?). E-Review of Tourism Research, 17, 722-736.

Skyscanner (2021) Why Skyscanner? https://www.skyscanner.net/about-us/why-skyscanner. Accessed 30 January 2021.

Smith Travel Research (2021), STR Hotel Benchmarking. STR Global Ltd. https://str.com/benchmarking. Accessed 30 June 2021.

UNWTO (2021a) 145 World Tourism Statistics. https://www.unwto.org/tourism-statistics-data. Accessed 30 June 2021.

UNWTO (2021b) Tourism Data Dashboard https://www.unwto.org/unwtotourism- dashboard. Accessed 30 June 2021

Visit Britain/Visit England (2021). England Research and Insights. https://www.visitbritain.org/england-research-insights. Accessed 30 June 2021.

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Published in Tourism: A temporal analysis

Chapter 8 Measuring Temporal Performance in Tourism [Details]Price: £5.99*Licences / Downloadable file
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