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Search results for academic-publishing.php-2997 - 76 results| 26 | Customer Service for Hospitality and Tourism 3rd edn
ISBN: 9781915097132 hbk; 9781915097149 pbk; 9781915097156 eBook A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic. More |
| 27 | Tourism Marketing for Small Businesses
ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. More |
| 28 | Business Event Legacies
ISBN: 9781911635291 HBK; 9781911635307 PBK; 9781911635314 eBook:9781911635314 A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies. More |
| 30 | Contemporary Tourism Reviews
Editor in chief: Professor Chris Cooper ISBN: CTR • Critical, state of the art electronic reviews written by Tourism’s leading thinkers
• Provides flexible, current and topical information instantly
• Immediate, active links to the primary research material More |
| 31 | Getting Started in Business Law
ISBN: 9781911635130 PBK; 9781911635185 eBook An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. More |
| 32 | Revenue Management for Hospitality & Tourism
ISBN: 978-1-908999-48-1 HBK; 978-1-908999-49-8 PBK Written by leading academic and industry experts actively engaged in revenue management, research and teaching, this is a new and original treatment of the whole field for students and professionals. More |
| 33 | International Cases In Sustainable Travel & Tourism
ISBN: 978-1-908999-40-5 pbk; 978-1-908999-39-9 hbk An international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards. More |
| 34 | Key Issues in the Arts and Entertainment Industry
ISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebook The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. More |
| 36 | Customer Service for Hospitality and Tourism 2nd edition
ISBN: HBK: 978-1-911396-45-1 PBK: 978-1-911396-46-8 EBOOK: 978-1-911396-47-5 A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service, but also acts as a guidebook for those wishing to put this theory into practice. More |
| 40 | Reputation and Image Recovery for the Tourism Industry
ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. More |
| 42 | Smart Cities and Tourism
ISBN: 9781915097088 HBK; 9781915097095 eBook This edited volume provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. More |
| 44 | Tourism Dynamics
ISBN: 9781911635932 HBK; 9781911635949 eBook An edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models. More |
| 45 | Winning Meetings and Events for Your Venue
ISBN: 978-1-908999-86-3 pbk; 978-1-908999-88-7 hbk A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. More |
| 47 | Virtual Events Management
ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. More |
| 48 | Contemporary Cases in Tourism
ISBN: 978-1-906884-53-6 Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. More |
| 49 | Contemporary Cases in Heritage : Volume 1
ISBN: 978-1-908999-54-2 hbk Examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: A Viking Case Study, Ethnic Enclaves: Singapore’s Little India, Managing Religious Heritage Attractions: The Case of Jerusalem, Edinburgh WHS, Indigenous Tourism and Heritage: A Maori Case Study and more. More |
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