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Business Event Legacies

Global industry case studies

Carmel Foley, Deborah Edwards, Karin Weber

ISBN: 9781911635291 HBK; 9781911635307 PBK; 9781911635314 eBook


About this book | Table of contents | About the authors | Buy now
For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go ‘beyond tourism’ and are much more significant.

Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies.

The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice.

Business Event Legacies: Global industry case studies provides:
  • A comprehensive range of documented business event legacies available
  • A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden.
  • Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government.
  • Information/understandings crucial for educating future business event professionals
  • Suggestions for advances in business events education and a future research agenda.

Based on robust research framed by the authors’ deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

Publication: March 2021

Table of contents

CH. 1 A PARADIGM SHIFT IN UNDERSTANDING BUSINESS EVENTS LEGACIES
CH 2: THEORISING STEPS TO BUSINESS EVENT LEGACY
CH 3 CASE 1: SYDNEY CONFERENCES: CATALYSTS FOR THRIVING ECONOMIES
CH 4 CASE 2: GENEVA LINKING DESTINATION STARTUPS WITH GLOBAL BUSINESS
CH 5 CASE 3: DEVELOPING MALAYSIA’S BUSINESS EVENTS SECTOR TO DRIVE ECONOMIC GROWTH
CH 6 CASE 4: LONDON TECH WEEK GENERATES FOREIGN INVESTMENT
CH 7 CASE 5: CONVENTION CENTRE PROGRAMS SUPPORT LOCAL COMMUNITIES
CH 8 CASE 6: INTERNATIONAL RESEARCH CONFERENCES IN COPENHAGEN SUPPORT THE NATIONAL SCIENCE AGENDA
CH 9 CASE 7: MEDICAL CONFERENCE DRIVES HEALTH CARE OUTCOMES IN SWEDEN
CH 10 CASE 8: SUPPORTING BUSINESS INVESTMENT IN URUGUAY
CH 11: CONCLUSION AND THE WAY FORWARD

Table of contents

CH. 1 A PARADIGM SHIFT IN UNDERSTANDING BUSINESS EVENTS LEGACIES
CH 2: THEORISING STEPS TO BUSINESS EVENT LEGACY
CH 3 CASE 1: SYDNEY CONFERENCES: CATALYSTS FOR THRIVING ECONOMIES
CH 4 CASE 2: GENEVA LINKING DESTINATION STARTUPS WITH GLOBAL BUSINESS
CH 5 CASE 3: DEVELOPING MALAYSIA’S BUSINESS EVENTS SECTOR TO DRIVE ECONOMIC GROWTH
CH 6 CASE 4: LONDON TECH WEEK GENERATES FOREIGN INVESTMENT
CH 7 CASE 5: CONVENTION CENTRE PROGRAMS SUPPORT LOCAL COMMUNITIES
CH 8 CASE 6: INTERNATIONAL RESEARCH CONFERENCES IN COPENHAGEN SUPPORT THE NATIONAL SCIENCE AGENDA
CH 9 CASE 7: MEDICAL CONFERENCE DRIVES HEALTH CARE OUTCOMES IN SWEDEN
CH 10 CASE 8: SUPPORTING BUSINESS INVESTMENT IN URUGUAY
CH 11: CONCLUSION AND THE WAY FORWARD

About the authors

Carmel Foley is an Associate Professor and Program Director in the UTS Business School, University of Technology Sydney, Sydney, Australia.
Deborah Edwards is Associate professor and Associate Dean (Research and Development) in the UTS Business School, University of Technology Sydney, Sydney, Australia.
Karin Weber PhD. is Associate Professor School of Hotel & Tourism Management The Hong Kong Polytechnic University

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