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Profit Planning 3/e EXTENDED EDITION 68410 visits

for hospitality and tourism

Peter Harris

ISBN: 978-1-908999-60-3 hbk; 978-1-908999-61-0 pbk

A complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the “cutting-edge” of routine decision making.

Forthcoming title

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 3454 visits

Ahmet Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Forthcoming title

Event Project Management 2422 visits

Principles, technology and innovation

Mohamed Salama

ISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBook

A unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

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Business Analytics in Context 12079 visits

An Introduction to Methodologies

Gareth Woods

ISBN: 9781911635147 Paperback; 9781911635154 E-book

An engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Forthcoming title

Accounting in Context for Non-Specialists 3142 visits

Mark Fisher, Makailla McConnell, Mark Walsh

ISBN: 9781911635680 PBK; 9781911635697 eBook

Focuses on accounting concepts and techniques explaining them in a clearly with minimum jargon.

Forthcoming title

Getting Started in Business Law 2498 visits

Paul Bates

ISBN: 9781911635130 PBK; 9781911635185 eBook

An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies.

Forthcoming title

Marketing Planning: Models and Frameworks 3019 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

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Food and Beverage Management 5e 14571 visits

John Cousins, David Foskett, David Graham, Amy Hollier

ISBN: 9781911635109 pbk; 9781911635093 hbk; 9781911635116 eBook

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity and smart controls, and allergen and data protection laws.

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An Introduction to Sustainable Tourism 24413 visits

Alexandra Coghlan

ISBN: 9781911396734 HBK; 9781911396741 PBK; 9781911396758 eBook

A comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry.

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COVID-19 and Travel 7969 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.


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