Hospitality > undergraduate
![]() | Forthcoming title Entrepreneurship in Hospitality and Tourism 2nd edition 26237 visitsA global perspectiveLevent Altinay, Anna Farmaki, Zaid AlrawadiehISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. |
![]() | Now available for purchase! Reimagining and Reshaping Events 116356 visitsTheoretical and practical perspectivesJeffrey Wrathall, Effie SteriopoulosISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBookA unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. |
![]() | Forthcoming title Customer Service for Hospitality and Tourism 4th edition 2660 visitsSimon Hudson, Louise HudsonISBN: HBK: 9781917433112; PBK:9781917433105; EBOOK: 9781917433129The fourth edition of this book – like those before - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services. |