'''The Origins of Hospitality and Tourism''' is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.

The fourth edition of this book – like those before - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services.

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service, but also acts as a guidebook for those wishing to put this theory into practice.