Tourism > Textbook
 | Now available for purchase! Strategy for Tourism 2nd edition 38466 visitsJohn TribeISBN: 978-1-910158-61-6 HBK; 978-1-910158-62-3 PBK; 978-1-910158-63-0 eBookFully revised and updated, this bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry. |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 56889 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
 | Now available for purchase! Talent Management in Hospitality and Tourism 51981 visitsSusan HornerISBN: 978-1-910158-66-1 HBK; 978-1-910158-67-8 PBK; 978-1-910158-68-5 eBookRecruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective. |
 | Now available for purchase! Tourism & Political Change 2nd edition 36833 visitsRichard Butler, Wantanee SuntikulISBN: 9781910158814 hbk; 9781910158821 pbk; 9781910158838 eBookTourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change. |
 | Now available for purchase! Tourism Marketing for Small Businesses 53347 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
 | Now available for purchase! Focus on World Festivals 53763 visitsContemporary case studies and perspectivesChris Newbold, Jennie JordanISBN: 978-1-910158-55-5 HBK; 978-1-910158-56-2 PBK; 978-1-910158-57-9 eBookA contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus it examines different types and genres of festival across the world; considers in detail specific festivals in specific contexts; looks at management and organisational issues in festival provision, and illustrates debates and theories pertaining to festivals throughout the world. |
 | Now available for purchase! Youth Employment in Tourism and Hospitality 65978 visitsA critical reviewAndreas WalmsleyISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbkThe first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors. |
 | Now available for purchase! Focus On Festivals 86497 visitsContemporary European case studies and perspectivesChris Newbold, Christopher Maughan, Jennie Jordan, Franco BianchiniISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBKA powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals. |
 | Now available for purchase! Technology and Events 51706 visitsHow to create engaging eventsVanessa Martin, Luiz CazarréISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbkExplores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing. |
 | Now available for purchase! Entrepreneurship in Hospitality and Tourism 68027 visitsA Global PerspectiveMaureen Brookes, Levent AltinayISBN: 978-1-910158-27-2 hbk; 978-1-910158-28-9 pbkA new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. |
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