Browsing Tourism discipline Marketing pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Tourism > Marketing

Now available for purchase!

Peer-to-Peer Accommodation Networks 39051 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

Now available for purchase!

The Meaning of Luxury in Tourism, Hospitality and Events 32245 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Now available for purchase!

Tourism Marketing for Small Businesses 32324 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Youth Employment in Tourism and Hospitality 45922 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 55211 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Marketing and Designing the Tourist Experience 60902 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

Now available for purchase!

Music, Markets and Consumption 67145 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 105448 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Now available for purchase!

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 11074 visits

Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Now available for purchase!

Key Issues in the Arts and Entertainment Industry 1 comment 132547 visits

Ben Walmsley

Ben Walmsley

ISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebook

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.


Next 10 page
Terms and conditions of purchase | Privacy policy