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Chapter 4 Reputation and image recovery from the Great East Japan Earthquake A long journey with high hopes

DOI: 10.23912/9781911396673-4105

ISBN: 9781911396673

Published: July 2019

Component type: chapter

Published in: Reputation and Image Recovery for the Tourism Industry

Parent DOI: 10.23912/9781911396673-3803

Abstract

Tourism is considered one of the more important industries in the world, contributing economically to many countries’ development (Huang et al., 2008). The Japanese government has actively promoted inbound tourism since the launch of the ‘Visit Japan’ campaign in 2003, by implementing various policies, such as relaxing tourist visas, building a tourist-friendly environment, implementing a tax-free policy and so on. As a result, 28,691,073 international tourists visited Japan in 2017, compared to 5,211,725 in 2003 (JNTO, 2018a, 2018b). Undoubtedly, the booming tourism market brought a significant economic impact to Japan. According to data from the Japan Tourism Agency (JTA, 2017), the economic impact of tourism in 2015 amounted to 25.5 trillion Japanese yen (approximately USD 234 billion), and tourism accounted for four million jobs or 6.7% of nationwide employment (JTA, 2017).
However, the tourism industry is also more fragmented and vulnerable to crises and disasters (Faulkner, 2001; Ritchie, 2004), and the industry often finds it difficult to rebound quickly from crises and disasters that have damaged the image of a destination (Cassedy, 1992). Although the number of international tourists to Japan has continually increased since 2003, the industry was greatly affected by the world-wide financial crisis in 2009 and the Great East Japan Earthquake (also called the 3.11 Earthquake and Tohoku Earthquake) in 2011.

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Contributors

  • Kaede Sano, Faculty of Tourism, Wakayama University, Wakayama City, Japan. (Author)

For the source title:

  • Gabby Walters, Tourism Discipline, School of Business, University of Queensland, St Lucia, QLD (Editor)
  • Judith Mair, Associate Professor, UQ Business School, University of Queensland, Australia (Editor)

Cite as

Sano, 2019

Sano, K. (2019) "Chapter 4 Reputation and image recovery from the Great East Japan Earthquake A long journey with high hopes" In: Walters, G. & Mair, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396673-4105

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