Welcome Guest [create an account] or log-in:

Chapter 3 Event and experience design

DOI: 10.23912/9781911635871-4928

ISBN: 9781911635871

Published: January 2022

Component type: chapter

Published in: Reimagining and Reshaping Events

Parent DOI: 10.23912/9781911635871-4918



Event design is an important aspect of planned events, and events have the power to transform individuals. An emerging focus in event design is the focus on meanings and event experiences (Getz & Page, 2016). Event design, a core ‘domain’ or function of event management offers the potential to achieve, or at least facilitate these transformations. The emergence of the so-called transformation economy has been at least partly responsible for a movement in the focus of planned events beyond extraordinary experiences towards experiences that could be regarded as transformative or even life-changing. Described as peak experiences, these transformational events have important implications for event design.

Sample content

Click here to download PDF


For the source title:

Cite as

Wrathall & Steriopoulos, 2022

Wrathall, J. & Steriopoulos, E. (2022) "Chapter 3 Event and experience design" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-4928


Bigwood, G. (2020). The Regenerative Revolution: A new paradigm for event management. The IMEX Group. http://www.imexexhibitions.com/research (Visited 22 November 2021)

European Commission, An ambitious EU circular economy package 2015, European Union: Brussels.

Getz, D., & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631.


Holmes, K., Hughes, M., Mair, J., & Carlsen, J. (2015). Events and sustainability (pp. 1-206). New York, NY: Routledge.


Jones, M (2017) Sustainable Event Management: A practical guide. Oxon: Routledge

Neuhofer, B., Celuh, K., &To (2020). Experience design and the dimensions of transformative festival experiences. International Journal of Contemporary Hospitality Management, 32(9), 2881-2901.


Orefice, C. (2018). Designing for events - a new perspective on event design, International Journal of Event and Festival Management, 9(1), 20-33


Pine, B. J., & Gilmore, J. H. (2011). The Experience Economy. Harvard Business Press.

Reed, B. (2007). Shifting from 'sustainability'to regeneration. Building Research & Information, 35(6), 674-680.


Robertson, M., Hutton, A., & Brown, S. (2018). Event design in outdoor music festival audience behavior (a critical transformative research note). Event Management, 22(6), 1073-1081.


Seligman, M. E. P. (2011). Flourish. New York, NY: Simon & Schuster.

Sheldon, P. J. (2020). Designing tourism experiences for inner transformation. Annals of Tourism Research, 83, 102935.


Steriopoulos, E., & Wrathall, J. (2021). Re-imagining and transforming events: Insights from the Australian events industry. Research in Hospitality Management, 11(2), 77-83. https://doi.org/10.1080/22243534.2021.1917809



Chapter 3 Event and experience design [Details]Price: €6.99*Licences / Downloadable file

Published in Reimagining and Reshaping Events

Chapter 3 Event and experience design [Details]Price: €6.99*Licences / Downloadable file
Paperback format [Details]Price: €48.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy