Textbook
 | Now available for purchase! Profit Planning 3/e EXTENDED EDITION 70454 visitsfor hospitality and tourismPeter HarrisISBN: 978-1-908999-60-3 hbk; 978-1-908999-61-0 pbkA complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the “cutting-edge” of routine decision making. |
 | Forthcoming title Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 5876 visitsAhmet Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBookInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Now available for purchase! Event Project Management 5935 visitsPrinciples, technology and innovationMohamed SalamaISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBookA unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. |
 | Now available for purchase! Business Analytics in Context 15817 visitsAn Introduction to MethodologiesGareth WoodsISBN: 9781911635147 Paperback; 9781911635154 E-bookAn engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation. |
 | Forthcoming title Accounting in Context for Non-Specialists 6312 visitsMark Fisher, Makailla McConnell, Mark WalshISBN: 9781911635680 PBK; 9781911635697 eBookFocuses on accounting concepts and techniques explaining them in a clearly with minimum jargon. |
 | Forthcoming title Getting Started in Business Law 4320 visitsPaul BatesISBN: 9781911635130 PBK; 9781911635185 eBookAn accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. |
 | Forthcoming title Marketing Planning: Models and Frameworks 5393 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Food and Beverage Management 5e 17916 visitsJohn Cousins, David Foskett, David Graham, Amy HollierISBN: 9781911635109 pbk; 9781911635093 hbk; 9781911635116 eBookFifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity and smart controls, and allergen and data protection laws. |
 | Now available for purchase! An Introduction to Sustainable Tourism 29497 visitsAlexandra CoghlanISBN: 9781911396734 HBK; 9781911396741 PBK; 9781911396758 eBookA comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry. |
 | Now available for purchase! COVID-19 and Travel 14004 visitsImpacts, responses and outcomesSimon HudsonISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBookExamines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. |
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