Tourism Marketing
 | Now available for purchase! Music, Markets and Consumption 70734 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 110073 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 81429 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
 | Forthcoming title Sustainable and Collaborative Tourism in a Digital World 671 visitsAlain Decrop, Antónia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |
 | Now available for purchase! Tourism’s New Markets 4439 visitsDrivers, details and directionsPhilip Pearce, Antónia CorreiaISBN: 9781911635628 HBK; 9781911635635 PBK; 9781911635642 eBookTourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. Tourism’s New Markets: Drivers, details and directions explores these new segments and markets and all their different needs, interests and cultures. |
 | Now available for purchase! International Tourism Futures 5187 visitsThe Drivers and Impacts of ChangeClare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter VitartasISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBookExamines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. |
 | Now available for purchase! Contemporary Tourism: an international approach 4th edition 18116 visitsChris Cooper, Michael HallISBN: 9781911396765 HBK; 9781911396772 PBK; 9781911396789 eBookNow in its fourth edition,it discusses issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. |
 | Now available for purchase! Essentials of Digital Marketing 41310 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 23029 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
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