Browsing Tourism Marketing pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Tourism Marketing

Now available for purchase!

Music, Markets and Consumption 70148 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 109219 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Now available for purchase!

Marketing Innovations for Sustainable Destinations 80817 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Forthcoming title

Sustainable and Collaborative Tourism in a Digital World 336 visits

Alain Decrop, Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBook

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.

Now available for purchase!

Tourism’s New Markets 3816 visits

Drivers, details and directions

Philip Pearce, Antónia Correia

ISBN: 9781911635628 HBK; 9781911635635 PBK; 9781911635642 eBook

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. Tourism’s New Markets: Drivers, details and directions explores these new segments and markets and all their different needs, interests and cultures.

Now available for purchase!

International Tourism Futures 4431 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter Vitartas

ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events.

2282 visits


Now available for purchase!

Contemporary Tourism: an international approach 4th edition 17055 visits

Chris Cooper, Michael Hall

ISBN: 9781911396765 HBK; 9781911396772 PBK; 9781911396789 eBook

Now in its fourth edition,it discusses issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.

Now available for purchase!

Essentials of Digital Marketing 40495 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

Now available for purchase!

Marketing Communications 22471 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.


Previous 10 page
Terms and conditions of purchase | Privacy policy