A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service, but also acts as a guidebook for those wishing to put this theory into practice.

A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed.

Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the all latest issues.