Welcome Guest [create an account] or log-in:

Chapter 10 Live Music and Festivals

DOI: 10.23912/978-1-908999-52-8-2257

ISBN: 978-1-908999-52-8

Published: May 2013

Component type: chapter

Published in: Music, Markets and Consumption

Parent DOI: 10.23912/978-1-908999-52-8-2009



The purpose of this chapter is to explore the importance of live music, music venues, music festivals and live music promotion in the production and consumption of music. As shown in Chapter 3, music is a complex product which can be enjoyed in a wide range of social situations, from listening to music in one’s own home or car, through enjoying a concert in a large music venue like an opera house or stadium, to spending several days at a music festival attended by over a million people. This chapter therefore begins with an attempt to provide an understanding of some of the historical developments of live music, its main characteristics, and the reasons behind its growing popularity. Music festivals are an important variant of live music, and the chapter also includes a discussion of the nature, form and function of music festivals, their multiple impacts and the marketing issues which they present.

Sample content

Click here to download PDF


  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

For the source title:

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

Cite as

O’Reilly, Larsen & Kubacki, 2013

O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) "Chapter 10 Live Music and Festivals" In: O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2257


Anderton, C. (2009) 'Commercializing the carnivalesque: The V Festival and image/risk management' Event Management, 12 (1), 39-51.


Anderton, C. (2011) 'Music festival sponsorship: between commerce and carnival' Arts Marketing: An International Journal, 1 (2), 145-158.


Arnould, E., Price, L. and Zinkhan, G. (2003) Consumers. London: McGraw-Hill Higher Education.

Association of Independent Festivals (2010) 'Festivals Remain Number One Entertainment Choice For Britons This Summer' http://www.aiforg.com/ [Accessed at 17 July 2010]. Bakhtin, M. (1965/1984) Rabelais and His World, translated by Iswolsky, H., London: John Wiley and Sons.

BBC News (2012) 'Glastonbury Tickets Sell Out in Record Time' 7 October 2012 http://www.bbc.co.uk/news/entertainment-arts-19861686 [Accessed 19 December 2012].

Botti, S. (2000) 'What role for marketing in the arts? An analysis of arts consumption and artistic value', International Journal of Arts Management, 2 (3), 14-27.

Bowman, W.D. (1998) Philosophical Perspectives on Music, Oxford: Oxford University Press.

Brand Activation (2012) 'Festival Activity' http://www.brandactivation.co.uk/ our-work/festival-activity/ [Accessed 20 December 2012].

Brennan, M. (2010) 'Constructing a rough account of british concert promotion history' Journal of the International Association for the Study of Popular Music, 1 (1), 4-13.

Canizal Villarino, M., Whitehall, B. and Mecke, B. (2009) 'Music festivals: music and food for the masses', Food Service Europe & Middle East, Verlagsgruppe Deutscher Fachverlag, 21 August, 8-17.

Cluley, R. (2009) 'Engineering great moments: the production of live music', Consumption Markets & Culture, 12 (4), 373-388.


Connell, J. and Gibson, C. (2003) Sound Tracks: Popular Music, Identity and Place, London: Routledge.


Connolly, M. and Krueger, A.B. (2006) 'Rockonomics: the economics of popular music', The Milken Institute Review, 9 (3), 50-66.

Crespi-Vallbona, M. and Richards, G. (2007) 'The meaning of cultural festivals: stakeholder perspectives in Catalunya', International Journal of Cultural Policy, 13 (1), 103-122.


Dobson, M. (2008) 'Exploring classical music concert attendance: The effects of concert venue and familiarity on audience experience', in: Marin, M.M., Knoche, M. and Parncutt, R. (eds) First International Conference of Students of Systematic Musicology: Proceedings (SysMus08), Graz, Department of Musicology, University of Graz, 27-34.

Dowd, T., Liddle, K. and Nelson, J. (2004) 'Music festivals as scenes: examples from serious music, womyn's music and skate punk', in: Bennett, A. and Peterson, R. (eds) Music Scenes: Local, Translocal and Virtual, Nashville: Vanderbilt University Press, pp. 149-167.

Drummond, J., Kearsley, G. and Lawson, R. (2008) Culture Matters: A Report for the Ministry of Research, Science and Technology, Dunedin, New Zealand: University of Otago.

Earl, P.E. (2001) 'Simon's travel theorem and the demand for live music', Journal of Economic Psychology, 22, 335-358.


Fisher, C., Pearson, M. and Barnes, J. (2002) 'A study of strength of relationship between music groups and their external service providers: impacts on music group success', Services Marketing Quarterly, 24 (2), 43-60.


Frith, S. (2007) 'Live music matters', Scottish Music Review, 1 (1), 1-17.

Gibson, C. and Connell, J. (2005) 'Music and tourism: on the road again', Aspects of Tourism 19, London: Channel View Publications.


Grove, S.J., Fisk, R.P. and Bitner, M.J. (1992) 'Dramatizing the service experience: a managerial approach', in: Schwartz, T.A., Bowen, D.E. and Brown, S.W. (eds) Advances in Services Marketing and Management, San Francisco, CA: JAI Press, pp. 91-121.

Hill, L., O'Sullivan, C. and O'Sullivan, T. (2003) Creative Arts Marketing 2nd edn, Oxford: Butterworth Heinemann.

Holt, F. (2010) 'The economy of live music in the digital age', European Journal of Cultural Studies, 13 (2), 243-261.


Kahn-Harris, K. (2007) Extreme Metal: Music and Culture on the Edge, Oxford: Berg.

King, S. (2004) 'Blues tourism in the Mississippi Delta: the functions of blues festivals', Popular Music and Society, 27 (4), 455-475.


King, T. (2001) 'Patronage and market in the creation of opera before the institution of intellectual property', Journal of Cultural Economics, 25, 21-45.


Lainer, C. and Hampton, R. (2009) 'Experiential marketing: understanding the logic of memorable customer experiences', in: Lindgreen, A., Vanhamme, J. and Beverland, M. (eds) Memorable Customer Experiences: A Research Anthology, Farnham: Gower Publishing, pp. 9-23.

Larsen, G. and Hussels, S. (2011) 'The significance of commercial music festivals', in: Cameron, S (ed.) Handbook on the Economics of Leisure, Cheltenham, UK: Edward Elgar, pp. 250-270.


Larsen, G. and O'Reilly, D. (2008) 'Festival tales: utopian tales' Academy of Marketing Annual Conference, 8-10 July, Aberdeen, Scotland.

Minor, M.S., Wagner, T., Brewerton, F.J. and Hausman, A. (2004) 'Rock on! An elementary model of customer satisfaction with musical performance', Journal of Services Marketing, 18 (1), 7-18.


Mintel (2008) Music Festivals and Concerts - UK - August 2008. Mintel International Group Ltd

Music Week: The Business of Music (2011) 'Record Number of Festivals Being Dissolved' August 1 2011 http://www.musicweek.com/news/read/record- numbers-of-festivals-being-dissolved/046352 [Accessed 19 December 2012].

O'Reilly, D., Kerrigan, F. and Larsen, G. (2010) 'Re-orienting arts marketing: the new textbook generation', Academy of Marketing Annual Conference, 6-8 July, Coventry.

Oakes, S. (2003) 'Demographic and sponsorship considerations for jazz and classical music festivals', The Services Industries Journal, 23 (3), 165-178.


Partridge, C. (2006) 'The spiritual and the revolutionary: alternative spirituality, british free festivals, and the emergence of rave culture', Culture and Religion, 7 (1) 41-60.


Rao, V. (2001) 'Celebrations as social investments: festival expenditures, unit price variation and social status in rural India', The Journal of Development Studies, 38 (1), 71-97


Roberts, J. (2009) 'Music Festival Sponsorship', Marketing Week, 9 July, http:// www.marketingweek.co.uk/music-festival-sponsorship/3002146.article Accessed 2 May 2013.

Sadie, S. (ed.) (2001) The New Grove Dictionary of Music and Musicians, London: Macmillan

Sayre, S. (2008) Entertainment Marketing & Communication, Upper Saddle River, NJ: Pearson.

Shuker, R. (1998) Key Concepts in Popular Music, London: Routledge.

Skinner, B.E. and Rukavina, V. (2003) Event Sponsorship, Hoboken, NJ: John Wiley and Sons.

Thornton, S. (1995) Club Cultures, Cambridge: Wesleyan University Press.

Tiber, E. (1994) Knock on Woodstock, New York: Festival Books.

Tschmuck, P. (2012) Creativity and Innovation in the Music Industry, Heidelberg: Springer.


UK Music (2011) Destination: Music: The Contribution of Music Festivals and Major Concerts to Tourism in the UK, http://www.ukmusic.org/news/post/147-music- tourists-contribute-at-least-864m-a-year-to-the-uk-economy Accessed 1 May 2013

Waterman, S. (1998) 'Carnivals for élites? The cultural politics of arts festivals', Progress in Human Geography, 22 (1), 54-74.


Yazicioglu, E.T and Firat, A.F (2007) 'Glocal rock festivals as mirrors into the future of culture(s)', in: Belk, R.W and Sherry, J.F (ed.) Consumer Culture Theory: Research in Consumer Behaviour, 11, Bingley, UK: Emerald Group Publishing, pp. 101-117.


Chapter 10 Live Music and Festivals [Details]Price: £4.99*Licences / Downloadable file

Published in Music, Markets and Consumption

Chapter 10 Live Music and Festivals [Details]Price: £4.99*Licences / Downloadable file
Paperback edition [Details]Price: £39.99Copies / Delivery by post
Terms and conditions of purchase | Privacy policy