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Music, Markets and Consumption

DOI: 10.23912/978-1-908999-52-8-2009

ISBN: 978-1-908999-52-8

Published: May 2013

Component type: book

Abstract

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

Sample content

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Contributors

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

Cite as

O’Reilly, Larsen & Kubacki, 2013

O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) Music, Markets and Consumption. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2009

Chapters

Chapter 1 Marketing and Music (O’Reilly, Larsen & Kubacki)

Chapter 2 Shaping Forces (O’Reilly, Larsen & Kubacki)

Chapter 3 Music as Product (O’Reilly, Larsen & Kubacki)

Chapter 4 Musicians (O’Reilly, Larsen & Kubacki)

Chapter 5 Music Brands (O’Reilly, Larsen & Kubacki)

Chapter 6 Socio Cultural Music Branding (O’Reilly, Larsen & Kubacki)

Chapter 7 Music Consumption (O’Reilly, Larsen & Kubacki)

Chapter 8 Music, Fans and Fandom (O’Reilly, Larsen & Kubacki)

Chapter 9 Music and Collectivity (O’Reilly, Larsen & Kubacki)

Chapter 10 Live Music and Festivals (O’Reilly, Larsen & Kubacki)

Available

Paperback edition [Details]Price: £34.99Copies / Delivery by post
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