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Chapter 2 The Key is in the Reading Finding a Project

DOI: 10.23912/978-1-910158-51-7-2767


Published: September 2015

Component type: chapter

Published in: Research Methods for Business and Management 2nd edn

Parent DOI: 10.23912/978-1-910158-51-7-2735



This chapter steers towards understanding ideas in the context of academic research so that, even if you thought your idea was a ‘eureka!’ style moment, you will also be able to give it roots in extant and firmly-founded scholarship. In Management studies, ideas are valued for their ‘innovation’, their relevance, and their introduction of the new. First the chapter discusses where ideas come from and how to make ideas ‘interesting’. Then it deconstructs Maclean, Harvey and Chia’s (2012) paper to provide an example of idea generation and justification in practice. It then moves on to explaining how to make sure ideas for projects are modest, delimited and realistic. The chapter concludes by working through how to construct and write a research proposal.

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  • Andrew MacLaren, Heriot-Watt University (Author)
  • Emma Hill, Heriot-Watt University (Author)

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Cite as

MacLaren & Hill, 2015

MacLaren, A. & Hill, E. (2015) "Chapter 2 The Key is in the Reading Finding a Project" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2767


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Maclean, M., Harvey, C., & Chia, R. (2012). Sensemaking, storytelling and the legitimization of elite business careers. Human relations, 65(1), 17-40.


Megill, A. and X. Zhang (2013), Questions on the history of ideas and its neighbours, Rethinking History. 17 (3). 333-353.


Rynes, S., J. Bartunek and R.L. Daft (2001), Across the great divide: knowledge creation and transfer between practitioners and academics, Academy of Management Journal. 44 (1). 340-355.

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Vermeulen, F. (2005), 'On rigour and relevance: fostering dialectic progress in management research', Academy of Management Journal. 48 (6). 978-982.



Chapter 2 The Key is in the Reading Finding a Project [Details]Price: £4.99*Licences / Downloadable file

Published in Research Methods for Business and Management 2nd edn

Chapter 2 The Key is in the Reading Finding a Project [Details]Price: £4.99*Licences / Downloadable file
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