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Research Methods for Business and Management 2nd edn

DOI: 10.23912/978-1-910158-51-7-2736

ISBN: PBK

Published: September 2015

Component type: book

Abstract

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

Contributors

Cite as

O'Gorman & MacIntosh, 2015

O'Gorman, K.D. & MacIntosh, R. (2015) Research Methods for Business and Management 2nd edn. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2736

Chapters

Chapter 1 The Nature of Research (MacIntosh & Caldwell)

Chapter 2 The Key is in the Reading Finding a Project (MacLaren & Hill)

Chapter 3 The Literature Review (Arshed & Dansen)

Chapter 4 Mapping Research Methods (O'Gorman & MacIntosh)

Chapter 5 Case Studies and Data (Papachroni & Lochrie)

Chapter 6 From Archives to the Internet (Gori & Perez-Vega)

Chapter 7 Qualitative Data Gathering Techniques (Lochrie, Curran & O'Gorman)

Chapter 8 Qualitative Data Analysis Approaches (Sang & Sitko)

Chapter 9 Quantitative Data Gathering Techniques (Taheri, Porter & Valantasis-Kanellos)

Chapter 10 Quantitative Data Analysis Approaches (Taheri, Porter, Konig & Valantasis-Kanellos)

Chapter 11 Managing Ethics in Research Projects (Richards, Wimalasena & MacLean)

Chapter 12 Writing Up Your Research Project (MacIntosh, Farrington & Sanders)

Available

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