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Chapter 8 Qualitative Data Analysis Approaches

DOI: 10.23912/978-1-910158-51-7-2775


Published: September 2015

Component type: chapter

Published in: Research Methods for Business and Management 2nd edn

Parent DOI: 10.23912/978-1-910158-51-7-2735



Whether researchers are using interviews, focus groups, or textual analysis, large amounts of data are produced. It can be daunting to manage and analyse the many thousands of words produced. The purpose of this chapter is to provide suggestions on how to move beyond describing what participants have said, to analysing the data. In this chapter researchers will learn more about the most common approaches to analysing qualitative data, namely, Grounded Theory, thematic and template analysis, discourse analysis and hermeneutics. Situations where each approach may be more suitable are suggested. By the end of the chapter readers should be able to identify which approach is appropriate to their data set. In addition, readers will be able to undertake robust analysis of their qualitative data.

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  • Katherine J C Sang, Heriot-Watt University (Author)
  • Rafal Sitko, Heriot-Watt University (Author)

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Sang & Sitko, 2015

Sang, K.J.C. & Sitko, R. (2015) "Chapter 8 Qualitative Data Analysis Approaches" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2775


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Published in Research Methods for Business and Management 2nd edn

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