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Chapter 9 Quantitative Data Gathering Techniques

DOI: 10.23912/978-1-910158-51-7-2781


Published: September 2015

Component type: chapter

Published in: Research Methods for Business and Management 2nd edn

Parent DOI: 10.23912/978-1-910158-51-7-2735



The role of managers and researchers is concerned with analysing and solving problems. These problems come in many forms with common features and often numerical information can be useful for analysis. In order to perform quantitative analyses, we need data. This chapter illustrates how to collect quantitative data: sampling and measurement issues, surveys and experimental research. In this chapter the tools that are needed for collecting quantitative data are introduced. In particular, the key issues that should be related to your research question are a) defining what are your dependent and independent variables b) how to sample your participants and c) how to design appropriate questions to elicit the data you need to answer your research question.

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  • Babek Taheri, Heriot-Watt University (Author)
  • Catherine Porter, Heriot-Watt University (Author)
  • Nikolaos Valantasis-Kanellos, Heriot-Watt University (Author)

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Taheri, Porter & Valantasis-Kanellos, 2015

Taheri, B., Porter, C. & Valantasis-Kanellos, N. (2015) "Chapter 9 Quantitative Data Gathering Techniques" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2781


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Published in Research Methods for Business and Management 2nd edn

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