HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 9 Music and Collectivity

DOI: 10.23912/978-1-908999-52-8-2253

ISBN: 978-1-908999-52-8

Published: May 2013

Component type: chapter

Published in: Music, Markets and Consumption

Parent DOI: 10.23912/978-1-908999-52-8-2009

Abstract

The purpose of this chapter is to explore issues of music and collective consumption by using notions such as consumer culture, consumer tribes, brand communities and scenes. This is not intended to be an exhaustive analysis of music and community or collectivity. Rather, this chapter focuses specifically on a number of ideas which have potential implications for the analysis, interpretation and understanding of music markets. Part of the contribution of this book is to examine what they buy us in terms of understanding exchange relationships, what their limitations are, and how these limitations might be remedied by combining them with social identity and consumer culture theory. The discussion of brand community builds on the earlier discussion of branding in Chapters 5 and 6. The focus of consumer tribes builds on the discussion in Chapter 7 about music consumption by focusing on collective aspects of consumption. The notion of scenes is one which has emerged within music studies.

Sample content

Click here to download PDF

Contributors

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

For the source title:

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

Cite as

O’Reilly, Larsen & Kubacki, 2013

O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) "Chapter 9 Music and Collectivity" In: O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2253

References

The purpose of this chapter is to explore issues of music and collective consumption by using notions such as consumer culture, consumer tribes, brand communities and scenes. This is not intended to be an exhaustive analysis of music and community or collectivity. Rather, this chapter focuses specifically on a number of ideas which have potential implications for the analysis, interpretation and understanding of music markets. Part of the contribution of this book is to examine what they buy us in terms of understanding exchange relationships, what their limitations are, and how these limitations might be remedied by combining them with social identity and consumer culture theory. The discussion of brand community builds on the earlier discussion of branding in Chapters 5 and 6. The focus of consumer tribes builds on the discussion in Chapter 7 about music consumption by focusing on collective aspects of consumption. The notion of scenes is one which has emerged within music studies.

Available

Chapter 9 Music and Collectivity [Details]Price: £4.99*Licences / Downloadable file

Published in Music, Markets and Consumption

Chapter 9 Music and Collectivity [Details]Price: £4.99*Licences / Downloadable file
Paperback edition [Details]Price: £34.99Copies / Delivery by post
Terms and conditions of purchase | Privacy policy