HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 3 Music as Product

DOI: 10.23912/978-1-908999-52-8-2261

ISBN: 978-1-908999-52-8

Published: May 2013

Component type: chapter

Published in: Music, Markets and Consumption

Parent DOI: 10.23912/978-1-908999-52-8-2009

Abstract

n order to develop a more holistic and integrated understanding of the relationship between music and the market, and consequently of music production and consumption, it is necessary to examine the notion of music as a product. The very act of exploring the relationship between music, markets and consumption immediately frames music as a ‘product’. In the marketplace, music is ‘produced’ and ‘consumed’ rather than made and heard. But the language and practices of the market and of marketing go far beyond the labelling of music making and listening in this way. They are pervasive and, as such, mediate our everyday engagement with music, regardless of the role we play in the market. The way the quality of music is evaluated is dominated by measures of sales success: songs ‘top the charts’, artists ‘sell out’ stadiums and tours, and recording companies sign ‘the next big thing’ to contracts in the expectation of future sales. Even a particular market can be held up as measure of success: in popular music, many bands, such as the Beatles, have been deemed to be successful only after they have ‘broken America’ by reaching high positions on the US music charts.

Sample content

Click here to download PDF

Contributors

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

For the source title:

  • Dr Daragh O’Reilly, University of Sheffield (Author)
  • Dr Gretchen Larsen, King’s College London (Author)
  • Dr Krzysztof Kubacki, Griffith University (Author)

Cite as

O’Reilly, Larsen & Kubacki, 2013

O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) "Chapter 3 Music as Product" In: O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2261

References

Areni, C.S. and Kim, D. (1993) 'The influence of background music on shopping behaviour: classical versus top-forty music in a wine store', Advances in Consumer Research, 20, 336-340.

Arsel, Z. and Thompson, C. (2011) 'Demythologizing consumption practices: how consumers protect their field-dependent identity investments from devaluing marketplace myths', Journal of Consumer Research, 37 (5), 791-806.

https://doi.org/10.1086/656389

Attali, J. (1985) Noise: The Political Economy of Music, Minneapolis: University of Minnesota Press.

Bagozzi, R. (1975) 'Marketing as exchange', Journal of Marketing ̧39 (4), 32-39.

https://doi.org/10.1177/002224297503900405

Barrie, D. (2012) 'Rolling Stones lips and tongue logo by Jon Pasche' http://www. vam.ac.uk/content/articles/r/rolling-stones-lips-and-tongue-logo/ Accessed: 13 May 2012

Bennett, T., Frith, S., Grossberg, L., Shepherd, J. and Turner, G. (ed.) (1993) Rock and Popular Music: Politics, Policies and Institutions, London: Routledge.

Björkegren, D. (1995) Culture Business: Management Strategies for the Arts-Related Business Andover, UK: Cengage Learning EMEA.

Bowman, W.D. (1998) Philosophical Perspectives on Music, Oxford: Oxford University Press.

Bradshaw, A. and Holbrook, M. (2008) 'Must we have muzak wherever we go? A critical consideration of the consumer culture', Consumption, Markets and Culture, 11 (1), 5-44.

https://doi.org/10.1080/10253860701799959

Bradshaw, A., McDonagh, P. and Marshall, D (2006) 'The alienated artist and the political economy of organized art', Consumption, Markets and Culture, 9 (2), 111-118.

https://doi.org/10.1080/10253860600633622

Brierley, C., McSweeney, F.K. and Vannieuwkerk, R. (1985) 'Classical conditioning of preferences for stimuli', Journal of Consumer Research, 12 (December), 316-323.

https://doi.org/10.1086/208518

Bruner II, G.C. (1990) 'Music, Mood, and Marketing', Journal of Marketing, 54(4), 94-104.

https://doi.org/10.1177/002224299005400408

Chong, D. (2003) 'Revisiting Business and the Arts', Journal of Nonprofit & Public Sector Marketing 11 (1), 151-165.

https://doi.org/10.1300/J054v11n01_10

Cohen, S. (1991) Rock Culture in Liverpool. Popular Music in the Making, Oxford: Clarendon Press.

Collins Beta Online Dictionary (2011) http://www.collinsdictionary.com Accessed: 17 May 2011

Cook, N. (1998) Music: A Very Short Introduction, Oxford: Oxford University Press.

Fiske, J. (1992) 'The cultural economy of fandom' in Lewis, L. (ed.) The Adoring Audience. Fan Culture and Popular Media, London: Routledge, 30-49.

Fonarow, W. (2006) Empire of Dirt: The Aesthetics and Rituals of British Indie Music. Middletown, CT: Wesleyan University Press.

Fox, M. and Wrenn, B. (2001) 'A Broadcasting Model for the Music Industry' Journal of Media Management, 3 (2), 112-119.

https://doi.org/10.1080/14241270109389954

Frith, S. (1996) Performing Rites: Evaluating Popular Music, Oxford: Oxford University Press.

Gorn, G.J. (1982) 'The effects of music in advertising on choice behaviour: a classical conditioning approach', Journal of Marketing, 46 (Winter), 94-101.

https://doi.org/10.1177/002224298204600109

Hackley, C. (2009) Marketing: A Critical Introduction, London: SAGE.

https://doi.org/10.4135/9781446288511

Hargreaves, D.J. and North, A.C. (1999) 'The functions of music in everyday life: redefining the social in music psychology', Psychology of Music, 27, 71-83.

https://doi.org/10.1177/0305735699271007

Hesmondhalgh, D. and Negus, K. (2002) Popular Music Studies, London: Arnold.

Keller, K. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2 nd Edition, Upper Saddle River, NJ: Pearson Education.

Khiaban, P. and Larsen, G. (2011) 'Exploring illegal music acquisition strategies', Paper presented at the 10 th International Colloquium of the Academy of Marketing SIG on Arts, Heritage, Nonprofit and Social Marketing, 7 September 2011, Leeds.

Kubacki, K. and Croft, R. (2004) 'Mass marketing, music and morality', Journal of Marketing Management, 20, 577-590.

https://doi.org/10.1362/0267257041324025

Lacher, K.T. (1989) 'Hedonic consumption: music as a product', Advances in Consumer Research, 16, 367-373.

Lacher, K.T. and Mizerski, R. (1994) 'An exploratory study of the responses and relationships involved in the evaluation of, and in the intention to purchase new rock music', Journal of Consumer Research, 21 (September), 366-380.

https://doi.org/10.1086/209404

Laing, D. (1985) 'Music video: industrial product, cultural form', Screen, 26 (2), 78-83.

https://doi.org/10.1093/screen/26.2.78

Langenderfer, J. and Cook, D.L. (2001) 'Copyright policies and issues raised by A&M Records v. Napster: "The shot heard 'round the world" or "Not with a bang but a whimper?"' Journal of Public Policy & Marketing, 20 (2), 280-288.

https://doi.org/10.1509/jppm.20.2.280.17367

Larsen, G., Lawson, R. and Todd, G. (2010) 'The symbolic consumption of music', Journal of Marketing Management 26 (7/8), 671-685.

https://doi.org/10.1080/0267257X.2010.481865

MacInnis, D.J. and Park, C.W. (1991) 'The differential role of characteristics of music on high- and low-involvement consumers' processing of ads', Journal of Consumer Research, 18 (September), 161-173.

https://doi.org/10.1086/209249

Matilla, A.S. and Wirtz, J. (2001) 'Congruency of scent and music as a driver of in-store evaluations of behaviour', Journal of Retailing, 77, 273-289.

https://doi.org/10.1016/S0022-4359(01)00042-2

Mauws, M. (2000) 'But Is It art? Decision making and discursive resources in the field of cultural production', Journal of Applied Behavioural Science, 36 (2), 229-244.

https://doi.org/10.1177/0021886300362007

Milliman, R.E. (1982) 'Using background music to affect the behaviour of supermarket shoppers', Journal of Marketing, 46 (Summer), 86-91.

https://doi.org/10.1177/002224298204600313

Moore, R.M. and McMullan, E.C. (2004) 'Perceptions of peer-to-peer file-sharing among university students', Journal of Criminal Justice and Popular Culture, 11 (1), 1-19.

Morris, J.D. and Boone, M.A. (1998) 'The effects of music on emotional response, brand attitude and purchase intent in an emotional advertising condition', Advances in Consumer Research, 25, 518-526.

Negus, K. (1995) 'Where the mystical meets the market: creativity and commerce in the production of popular music', The Sociological Review, 43 (2), 316-341.

https://doi.org/10.1111/j.1467-954X.1995.tb00606.x

Negus, K. (2002) 'The work of cultural intermediaries and the enduring distance between production and consumption', Cultural Studies, 16 (4), 501-515.

https://doi.org/10.1080/09502380210139089

North, A.C. and Hargreaves, D.J. (1997) 'Music and consumer behaviour', in Hargreaves, D.J. and North, A.C. (ed.) Social Psychology of Music, Oxford: Oxford University Press, 268-289.

North, A.C., Hargreaves, D.J and McKendrick, J. (1999) 'The influence of in-store music on wine selections', Journal of Applied Psychology, 84 (2), 271-276.

https://doi.org/10.1037/0021-9010.84.2.271

Randall, M. (2011) Exit Music: The Radiohead Story, London: Omnibus Press.

Smith, P.C. and Curnow, R. (1966) 'Arousal hypothesis and the effects of music on purchasing behaviour', Journal of Applied Psychology, 50, 255-256.

https://doi.org/10.1037/h0023326

Solomon, M. and Assael, H. (1987) 'The forest or the trees? A Gestalt approach to symbolic consumption', in Umiker-Sebeok, J (ed.) Marketing and Semiotics: New Directions in the Study of Signs for Sale, Berlin: Mouton de Gruyter, pp. 189-217.

https://doi.org/10.1515/9783110853254.189

Stewart, D.W. and Punj, G.N. (1998) 'Effects of using a nonverbal (musical) cue on recall and playback of television advertising: implications for advertising tracking', Journal of Business Research, 42, 39-51.

https://doi.org/10.1016/S0148-2963(97)00067-2

Vargo, S. and Lusch, R. (2004) 'Evolving to a new dominant logic for marketing', Journal of Marketing, 68 (January), 1-17.

https://doi.org/10.1509/jmkg.68.1.1.24036

Waksman, S. (2011) 'Selling the nightingale: P.T. Barnum, Lenny Lind, and the management of the American crowd', Arts Marketing: An International Journal, 1 (2), 108-120.

https://doi.org/10.1108/20442081111180331

Available

Chapter 3 Music as Product [Details]Price: £4.99*Licences / Downloadable file

Published in Music, Markets and Consumption

Chapter 3 Music as Product [Details]Price: £4.99*Licences / Downloadable file
Paperback edition [Details]Price: £34.99Copies / Delivery by post
Terms and conditions of purchase | Privacy policy