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Chapter 3 Marketing and Consumer Behaviour

DOI: 10.23912/978-1-910158-47-0-2795

ISBN: 978-1-910158-47-0

Published: September 2015

Component type: chapter

Published in: Introducing Management in a Global Context

Parent DOI: 10.23912/978-1-910158-47-0-2734

Abstract

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Contributors

  • Gillian Hogg, Heriot-Watt University (Author)
  • Keith Gori, Heriot-Watt University (Author)
  • Wendy Hisbent, Heriot-Watt University (Author)

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Cite as

Hogg, Gori & Hisbent, 2015

Hogg, G., Gori, K. & Hisbent, W. (2015) "Chapter 3 Marketing and Consumer Behaviour" In: MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2795

References

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Published in Introducing Management in a Global Context

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