Chapter 6 From Archives to the Internet
Published: September 2015
Component type: chapter
Published in: Research Methods for Business and Management 2nd edn
Parent DOI: 10.23912/978-1-910158-51-7-2735
In this chapter we discuss several qualitative methods commonly used in social research. We begin by looking at the use or archives and oral history resources in business and management research, and we identify some of the strengths and limitations of using these resources to answer research questions. We also examine the use of the Internet as a tool to conduct qualitative research, as well as some of the benefits and challenges of using this medium for data collection. We conclude by looking at the use of social media in qualitative research and by highlighting key ethical considerations when conducting research using these methods.
- Keith Gori, Heriot-Watt University (Author)
- Rodrigo Perez-Vega, Heriot-Watt University (Author)
For the source title:
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
Gori & Perez-Vega, 2015
Gori, K. & Perez-Vega, R. (2015) "Chapter 6 From Archives to the Internet" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2769
Amatori, F. and Jones, G. (2003), Introduction, in Business History around the World, ed. F. Amatori and G. Jones, Cambridge: Cambridge University Press, 1-7.
Bolick, C. M. (2006), Digital archives: Democratizing the doing of history, International Journal of Social Education, 21(1), 122-34.
Brundage, A. (2013), Going to the Archives: A Guide to Historical Research and Writing, Oxford: Wiley-Blackwell.
Bryce, D., O’Gorman, K.D. and Baxter, I.W.F. (2013), Commerce, empire and faith in Safavid Iran: The Caravanserai of Isfahan, International Journal of Contemporary Hospitality Management, 25 (2), 204-26.
Bucheli, M., & Wadhwani, R. D. (2014), Organizations in Time: History, Theory, Methods, Oxford: Oxford University Press.
Business Insider (2014), “Fears That Teenagers Are Deserting Facebook Are Overblown,” http://www.businessinsider.com/teenagers-arent-leaving-facebook-2014-1?IR=T.
Charlton, T. L. (2006). Introduction: Looking for a Vade Mecum. In T. L.
Charlton, L. E. Myers & R. Sharpless (Eds.), Handbook of Oral History (pp. 1-15). Lanham, MD: AltaMira Press.
Derrida, J. (1998), Archive Fever: A Freudian Impression, Chicago: University of Chicago Press.
Eynon, R., Fry, J. and Schroeder, R. (2008). The ethics of Internet research, in SAGE Internet Research Methods, P. Hughes (ed), London: Sage, pp 279–304.
Eysenbach, G. and Till, J.E. (2001), Ethical issues in qualitative research on Internet communities, BMJ, 323 (7321), 1103–05.
Farge, A. (2013), The Allure of the Archives, New Haven, CT: Yale University Press.
Foucault, M. (1969), The Archaeology of Knowledge, Routledge: London.
Harvey, K. (2009). Introduction. In K. Harvey (Ed.), History and Material Culture: A Student’s Guide to Approaching Alternative Sources (pp. 1-23). London: Routledge.
Hoffman, DL and TP Novak (2012), Toward a deeper understanding of social media, Journal of Interactive Marketing, 26 (2), 69-70.
Hookway, N. (2008) ”Entering the blogosphere”: some strategies for using blogs in social research, Qualitative Research, 8(1) 91-11
Illingworth, N. (2001) The Internet Matters: Exploring the Use of the Internet as a Research Tool, Sociological Research Online, 6(2)
Illingworth, N. ( 2006) Content, Context, Reflexivity and the Qualitative Research Encounter: Telling Stories in the Virtual Realm, Sociological Research Online, 11(1)
Jones, G., & Zeitlin, J. (2007). Introduction. In G. Jones & J. Zeitlin (Eds.), The Oxford Handbook of Business History (pp. 1-6). Oxford: Oxford University Press.
Kaplan, A.M. & Haenlein, M. (2010) Users of the World unite! The challenges and oppportunities of Social Media, Business Horizons, 53, 59-68
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons 54(1), 241-251.
Kozinets, R. V. (1998), On netnography: Initial reflections on consumer research investigations of cyberculture, in Advances in Consumer Research, Vol 25, J. Alba and W. Hutchinson (eds), Provo, UT: Association for Consumer Research, 366-371.
Kraut, R., Olson, J., Banaji, M., Bruckman, A., Cohen, J., & Couper, M. (2004). Psychological research online: Report of board of scientific affairs’ advisory group on the conduct of research on the Internet. American Psychologist, 59, 105-117.
Maclean, M., Harvey, C., & Clegg, S. (2015). Conceptualizing Historical Organization Studies.Academy of Management Review, amr-2014.
Mangold, W. G. and Faulds, D. J.(2009) . Social Media: The New “Hybrid” Element of the Promotion Mix. Business Horizons, 52 (4): 357-366
Mann, C. & Stewart, F. (2000). Internet Communication and Qualitative Research: A Handbook for Researching Online. London: Sage Publications
Manoff, M. (2004), Theories of the archive from across the disciplines, Libraries and the Academy, 4(1), 9-25.
Maxwell, A. (2010), Digital archives and history research: Feedback from an end-user, Library Review, 59(1), 24-39.
Murray, O. (2001), Herodotus and oral history, in The Historian’s Craft in the Age of Herodotus, ed. Nino Luraghi, Oxford: Oxford University Press, 16-44.
ONS (2014), Internet Access - Households and Individuals, London: Office for National Statistics.
Perez-Vega, R., Waite, K. and O’Gorman, K.D. (2014) The influence of brand immediacy in consumer engagement behaviours: A revised social impact model, in Marketing Dimensions: People, Places and Spaces. Presented at the 47th Academy of Marketing Conference, Bournemouth, UK.
Perks, R., & Thomson, A. (2006). Introduction. In R. Perks & A. Thomson (eds.), The Oral History Reader (pp. ix-xiii). London: Routledge.
Portelli, A. (2006). What makes oral history different? In R. Perks & A. Thomson (eds.), The Oral History Reader (pp. 63-74). London: Routledge.
Solis, B. (2010), Engage: The Complete Guide for Business to Build, Cultivate and Measure Success in the New Web, Hoboken, NJ: John Wiley & Sons.
Sommer, B. W., & Quinlan, M. K. (2009). The Oral History Manual (2 ed.). Lanham, MD: AltaMira Press.
Stanton, J.M. (1998). An empirical assessment of data collection using the Internet. Personal Psychology, 51(3), 709–725.
Szabo, A and Frenkl, R. (1996) Considerations of research on Internet: Guidelines and implications for human movement studies, Clinical Kinesiology, 50(3) 58-65
WordPress (2014). A live look at activity across Wordpress.com. Available at http://en.wordpress.com/stats. Accessed 10 August 2014.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188.