Chapter 7 Qualitative Data Gathering Techniques
Published: September 2015
Component type: chapter
Published in: Research Methods for Business and Management 2nd edn
Parent DOI: 10.23912/978-1-910158-51-7-2735
As a primary methodology in the Methods Map, qualitative research techniques promote the collection of rich and revelatory data. This chapter presents several qualitative data collection techniques appropriate to business management research, such as interviews, focus groups, ethnographic approaches, observations, and the use of diaries. To the inexperienced researcher, these approaches may initially appear a less challenging methodological option to pursue, however, this chapter serves to highlight the inherent complexities associated with qualitative techniques and offers accessible advice and guidance for researchers new to qualitative research, or those looking to formalise their current understanding.
- Sean Lochrie, Heriot-Watt University (Author)
- Ross Curran, Heriot-Watt University (Author)
- Kevin O'Gorman, Heriot-Watt University (Author)
For the source title:
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
Lochrie, Curran & O'Gorman, 2015
Lochrie, S., Curran, R. & O'Gorman, K. (2015) "Chapter 7 Qualitative Data Gathering Techniques" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2776
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