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Chapter 1 The Meetings Industry an overview and structure

DOI: 10.23912/9781911396796-4375

ISBN: 9781911396796

Published: Nov 2019

Component type: chapter

Published in: The Business and Management of Convention and Visitor Bureaus

Parent DOI: 10.23912/9781911396796-4334

Abstract

Convention bureaus (convention and visitors bureaus, CBs) play a significant role in the development of the meetings industry, as they constitute the particular element which unites all the participants of the events market. They are marketing organisations or, in other words, destination marketing/management organisations, DMOs for short. Generally speaking, DMOs specialise in promoting the destination they represent in the scope of hosting events, support the event acquisition process and perform other functions, such as integrating the local meetings industry, preparing a common offer and developing it, conducting research concerning the position of the represented market, and undertaking educational initiatives. The key challenge convention bureaus face is achieving the best position for the destination as event venue.

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Celuch, 2019

Celuch, K. (2019) "Chapter 1 The Meetings Industry an overview and structure" In: Celuch, K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4375

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