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Chapter 4 The costs of inaction

DOI: 10.23912/9781911635659-5429

ISBN: 9781911635659

Published: February 2023

Component type: chapter

Published in: How to Create Sustainable Hospitality

Parent DOI: 10.23912/9781911635659-5276



Conserving can cut energy costs by up to 50%. Sustainable behaviour isn’t a financial hit you have to take in the name of a good cause. Be it water usage or equipment repair, inaction costs you a huge amount of money. Guests and staff alike want brands who share their values, and live them. Inaction costs you the loyalty of those you need most to succeed. From retention rates to user reviews, the doers become leaders. Sustainable hospitality earns the right to charge higher premiums. The numbers are in and guests will happily pay more for an incredible green experience. Those who choose inaction have no business charging more. Your local community benefits. Conserving is good for you, and it’s good for the causes you choose to support as well. Plus, guests love knowing they’ve been a part of it.

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Warren, 2023

Warren, C. (2023) "Chapter 4 The costs of inaction" In: Warren, C. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635659-5429


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