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Chapter 9 Step 4 Persuasion (Meaning)

DOI: 10.23912/9781911635659-5435

ISBN: 9781911635659

Published: February 2023

Component type: chapter

Published in: How to Create Sustainable Hospitality

Parent DOI: 10.23912/9781911635659-5276



How is it that some tourist accommodations are able to persuade guests to happily participate in their responsible tourism actions while other properties are not? Messages on their own do not always deliver the response you want, right? Often this is because we fail to recognise the importance of interpersonal persuasion. This could be by ignoring pre-suasion (gaining staff and guest support before requesting a specific action), or allowing a mismatch between messaging directed at guests and the reality they perceive in business operations and management. All these factors have to be aligned. Managers have asked me, is it the type of accommodation that matters or is it the type of guests? If your accommodation has no contact with guests, then the relationship can be purely an economic transaction. People also behave differently due to cultural reasons, or acclimatisation where it is a business or leisure-based property. So how can you maximise your persuasive potential despite these factors so that they do not hinder you, but actively support your sustainability initiatives?

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Warren, 2023

Warren, C. (2023) "Chapter 9 Step 4 Persuasion (Meaning)" In: Warren, C. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635659-5435


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Published in How to Create Sustainable Hospitality

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