HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 2 Business development in events

DOI: 10.23912/9781911635871-4929

ISBN: 9781911635871

Published: January 2022

Component type: chapter

Published in: Reimagining and Reshaping Events

Parent DOI: 10.23912/9781911635871-4918

10.23912/9781911635871-4929

Abstract

The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs.

Sample content

Click here to download PDF

Contributors

For the source title:

Cite as

Wrathall & Steriopoulos, 2022

Wrathall, J. & Steriopoulos, E. (2022) "Chapter 2 Business development in events" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-4929

References

Arikan, A.M., Arikan, I., & Koparan, I. (2020). Creation opportunities: Entrepreneurial curiosity, generative cognition and Knightian uncertainty. Academy of Management Review, 45(4), 987-1002. https://doi.org/10.5465/amr.2018.0252

https://doi.org/10.5465/amr.2018.0252

Byun, J., Leopkey, B., & Ellis, D. (2019). Understanding joint bids for international large-scale sport events as strategic alliances. Sport, Business and Management, 9(1), 39-57. https://doi.org/10.1108/SBM-09-2018-0074

https://doi.org/10.1108/SBM-09-2018-0074

Beliaeva, T., Ferasso, M., Kraus, S. and Damke, E.J. (2020), Dynamics of digital entrepreneurship and the innovation ecosystem: A multilevel perspective, International Journal of Entrepreneurial Behavior & Research, 26(2), 266-284. https://doi.org/10.1108/IJEBR-06-2019-0397

https://doi.org/10.1108/IJEBR-06-2019-0397

Karl, K.A. (2001). Achieving success through social capital: Tapping the hidden resources in your personal and business networks. Academy of Management Perspectives, 15(3), 146.

https://doi.org/10.5465/ame.2001.5229708

Kuratko, D.F. (2016). Entrepreneurship: Theory, process and practice. Cengage Learning.

Lagos, E, Wrathall J, and Alebaki, M, (2014) The Melbourne Cup: A case study in the motivations and expectations associated with attending major sporting events, Proceedings from the 24th CAUTHE conference Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, p.963, Brisbane,

February 10-13 Retrieved from https://doi.org/10.3316/informit.408034621217929 (31 May 2021)

Richards, G., & Marques, L. (2016). Bidding for success? Impacts of the European capital of culture bid. Scandinavian Journal of Hospitality and Tourism, 16(2), 180-195. https://doi.org/10.1080/15022250.2015.1118407

https://doi.org/10.1080/15022250.2015.1118407

Salama, M. (Ed.). (2021). Event Project Management: Principles, technology and innovation. Goodfellow Publishers Ltd.

Schrauder, S., Knock, A., Baccarella, C.V., & Voight, K. (2017). Takin' care of business models: The impact of business model evaluation on front‐end success. The Journal of Product Innovation Management, 35(3), 410-426. https://doi.org/10.1111/jpim.12411

https://doi.org/10.1111/jpim.12411

Available

Chapter 2 Business development in events [Details]Price: £5.99*Licences / Downloadable file

Published in Reimagining and Reshaping Events

Chapter 2 Business development in events [Details]Price: £5.99*Licences / Downloadable file
Paperback format [Details]Price: £36.99Copies / Delivery by post
Terms and conditions of purchase | Privacy policy