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Principles and Practices of Bar and Beverage Management: The Drinks Handbook

James Murphy

ISBN: 978-1-908999-58-0 hbk


About this book | Table of contents | About the authors | Lesson plans | Buy now
The bar and drinks business is hugely competitive. The key to success or failure between the many beverages and services offered in any bar is the employees who make, market, sell and serve them. Customer expectation and demand is constantly increasing and so it’s crucial for all staff to have comprehensive product knowledge and superior specialized service skills.

The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is an authoritative resource and comprehensive training guide, essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Written and configured in an accessible and user-friendly style, packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.
The chapters are structured with specific learning aims and objectives, comprehensive indicative content, tables, illustrations, models of the significant issues surrounding the topic area and end of chapter summaries. This book features:

  • Theory and instruction: a complete guide to beers, wines, spirits, liqueurs, teas, coffee, hot chocolate, waters, soft drinks and cocktails - where they’re from, how they’re made, how to serve them and how to achieve
  • Real world examples that connect the theory and instructions to professional practice.
  • Reference and resources: detailed compilation of facts, up to date web resources and companion websites which surround the major categories and brands of beers, ciders, fortified and still wines, spirits and liqueurs of the world and an indispensible listing of over 90 classic and contemporary cocktail recipes.

Its companion textbook Principles and Practices of Bar and Beverage Management concentrates on the complexities of managing modern bars. Together the two books create a must-have toolkit for all students and industry professionals in the fields of food and beverage management.



About the authors

James Murphy is the winner of numerous national and international industry awards, including World Champion for Elite Bartenders in 1993.
A former Education Chairman of the International Bartenders Association (IBA), he has managed in the bar and beverage industry for over 30 years.
James is coordinator of licensed trade development programmes, and co-author and programme chair of the BSc (Honours) degree course in Bar Management
and Entrepreneurship. He currently lectures full time in Bar Management at the Dublin Institute of Technology (DIT), School of Culinary Arts and Food Technology, Dublin.

About the authors

James Murphy is the winner of numerous national and international industry awards, including World Champion for Elite Bartenders in 1993.
A former Education Chairman of the International Bartenders Association (IBA), he has managed in the bar and beverage industry for over 30 years.
James is coordinator of licensed trade development programmes, and co-author and programme chair of the BSc (Honours) degree course in Bar Management
and Entrepreneurship. He currently lectures full time in Bar Management at the Dublin Institute of Technology (DIT), School of Culinary Arts and Food Technology, Dublin.

Lesson plans


Lesson 1 - Brewing and Beers (revised).ppt
Lesson 2 - Cider and Perry (revised).ppt
Lesson 3 - Introduction to Wine (revised).ppt
Lesson 4 - Principle Wine Regions of the World (revised).ppt
Lesson 5 - Fortified,Aromatised & Quinine Wines (revised).ppt
Lesson 6 - Distilling - How Spirits are made. (revised).ppt
Lesson 7 - Spirits of the World (revised).ppt
Lesson 8 - Liqueurs (revised).ppt
Lesson 9 - Non-alcoholic Drinks (revised).ppt
Lesson 10 - Cocktails and Mixed Drinks (revised).ppt

Buy printed books
HardbackPrice: €64.00Copies / Delivery by post
Buy downloadable books
Adobe DigitalEditions ebookPrice: €64.00Licences / Adobe DigitalEditions download(?)
Chapter 1 Brewing and BeersPrice: €5.99*Licences / Downloadable file
Chapter 2 Cider and PerryPrice: €5.99*Licences / Downloadable file
Chapter 3 Introduction to WinePrice: €5.99*Licences / Downloadable file
Chapter 4 Principal Wine Regions of the WorldPrice: €5.99*Licences / Downloadable file
Chapter 5 Fortified, Aromatised and Quinine WinesPrice: €5.99*Licences / Downloadable file
Chapter 6 Distilling, How Spirits are MadePrice: €5.99*Licences / Downloadable file
Chapter 7 Spirits of the WorldPrice: €5.99*Licences / Downloadable file
Chapter 8 LiqueursPrice: €5.99*Licences / Downloadable file
Chapter 9 Non alcoholic DrinksPrice: €5.99*Licences / Downloadable file
Chapter 10 Cocktails and Mixed DrinksPrice: €5.99*Licences / Downloadable file
RecipesPrice: €5.99*Licences / Downloadable file
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