Artificial Intelligence in Hospitality and Tourism

This comprehensive textbook provides an in-depth exploration of artificial intelligence (AI) and its transformative impact on the hospitality and tourism sectors. Focusing on digital innovation, emerging trends, and responsible enterprise, Artificial Intelligence in Hospitality and Tourism equips students with the knowledge and practical insights needed to navigate the evolving service industries shaped by AI technologies.

Spanning key areas of AI application—from marketing and revenue management to service robots and workforce management—the book integrates theory with real-world case studies, drawing on examples from global industry leaders such as Marriott, Hilton, Airbnb, and Accor. It provides a balanced perspective that considers both the operational and strategic dimensions of AI, while also addressing critical topics such as corporate digital responsibility, ethical issues, and mental wellbeing in AI-driven environments.

The textbook adopts an interdisciplinary approach, combining AI fundamentals, marketing technologies, human resources, and sustainable practices, making it a crucial resource for students aiming to become leaders in the digital transformation of hospitality and tourism.

Key features include:

• Global case studies: Real-life examples from leading international hospitality and tourism companies, applicable to students across Asia-Pacific, Europe, and North America.
• Comprehensive coverage: Topics range from the foundations of AI and machine learning to AI applications in hotel operations, ethics, customer acceptance, and future sustainability.
• Practical focus: Clear, actionable insights for managing AI projects, addressing both
• Ethical and managerial dimensions: In-depth analysis of AI’s implications for workplace wellbeing, corporate governance, and strategic management.

A vital resource for understanding how AI is reshaping the future of hospitality and tourism.