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Reimagining and Reshaping Events

Theoretical and practical perspectives

Jeffrey Wrathall, Effie Steriopoulos

ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook


About this book | Table of contents | About the authors | Sample files | Buy now
"The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics."
Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia


The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.

Reimagining and Reshaping Events: Theoretical and practical perspectives is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:

  • The inclusion of technological advances and the development of online and hybrid strategies;
  • The design of meaningful experiences considering the environment and sustainability;
  • Ethical catering choices, environmental and social responsibility;
  • Adapting to complex event situations and incorporating covid strategies;
  • Knowledge advancement with current technologies and sustainability practices;
  • The maintenance of practitioner well-being.

Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Key learning features in each chapter include:
  • Learning summaries focusing on key concepts covered;
  • Short vignettes addressing relevant issues and concepts;
  • Discussion questions, key fact highlights and industry profiles;
  • End of chapter discussion and research questions further reading and links to websites.

A must-have text, Reimagining and Reshaping Events: Theoretical and practical perspectives is an essential tool for all students, researchers and practitioners of event management.

Table of contents

Ch 1 An industry transformed and reimagined: events after COVID-19

Ch 2 Business Development in Events

Ch 3 Event and experience design
• The event experience
• Frameworks
• Event concepts and themes
• Event design principles
• Virtual and hybrid considerations
• Event design and sustainability considerations

Ch 4 Project management and logistics
• Phases in the management cycle
• Key project management concept principles and techniques
• Supply customer, product equipment amenities and facilities
• Onsite logistics
• Event shut-down and clean up

Ch 5 Event budgeting and financial health
• Key determinant of the financial health of a business
• Event budgeting and process
• Cash flow considerations
• Income strategies
• Financial analysis and decision making
• Revenue raising strategies

Ch 6 Event marketing and strategy
• The process of marketing
• Marketing communication strategies
• Communicating and promoting the non for profit sector
• The growth of event sponsorship
• Leveraging sponsorship
• Sponsorship packages and fit
• Marketing issues: ambush marketing

Ch 7 Compliance and crisis management
• Risk and legal
• Legal requirements and permits
• Compliance issues
• Preparing covid safety plans
• Emergency and crisis management
• Operational challenges
• What can possibly go wrong?
• Threats and immediate response plans
• The threat of terrorism
• An environment of uncertainty and vulnerability
• The longer term impact of un-anticipated events: resetting and refocus strategies

Ch 8 Event Catering
• Catering styles and menu considerations
• Catering operation
• Food supply and storage
• Procurement issues and challenges
• Food and beverage matching

Ch 9 Stakeholder engagement and leadership
• Influence verses Power
• Developing networking skills and techniques
• Managing client communication
• Negotiating contracts
• Engaging and managing event stakeholders
• Leveraging sponsorship relationships via co-branding activities
• Sales and negotiation techniques

Ch 10 Finding and motivating talent
• Staff versus volunteers
• Staff recruitment strategies
• Induction and motivational strategies
• Empowering volunteers
• Managing projects or managing people?
• Building ongoing relationships with people
• Key human resource management issues
• Volunteerism or exploitation
• Promoting employee wellbeing

Ch 11 Event Sustainability and ethical considerations
• Communicating and promoting ethical sustainability
• Achieving a sustainable competitive advantage
• Alcohol, gambling and related issues in events
• Reducing the carbon footprint
• Environmental and social responsibility
• The non for profit sector and charity events

Ch 12 Event Evaluation and Innovation
• Evaluating event performance (observation, qualitative, survey techniques)
• TBL Impact assessment tools
• Creativity and innovation
• Technological advancements
• Knowledge sharing
• Developing a co-created learning organisation
• Evaluation and continuous improvement
• The need to involve industry
• The future of events

Index

Table of contents

Ch 1 An industry transformed and reimagined: events after COVID-19

Ch 2 Business Development in Events

Ch 3 Event and experience design
• The event experience
• Frameworks
• Event concepts and themes
• Event design principles
• Virtual and hybrid considerations
• Event design and sustainability considerations

Ch 4 Project management and logistics
• Phases in the management cycle
• Key project management concept principles and techniques
• Supply customer, product equipment amenities and facilities
• Onsite logistics
• Event shut-down and clean up

Ch 5 Event budgeting and financial health
• Key determinant of the financial health of a business
• Event budgeting and process
• Cash flow considerations
• Income strategies
• Financial analysis and decision making
• Revenue raising strategies

Ch 6 Event marketing and strategy
• The process of marketing
• Marketing communication strategies
• Communicating and promoting the non for profit sector
• The growth of event sponsorship
• Leveraging sponsorship
• Sponsorship packages and fit
• Marketing issues: ambush marketing

Ch 7 Compliance and crisis management
• Risk and legal
• Legal requirements and permits
• Compliance issues
• Preparing covid safety plans
• Emergency and crisis management
• Operational challenges
• What can possibly go wrong?
• Threats and immediate response plans
• The threat of terrorism
• An environment of uncertainty and vulnerability
• The longer term impact of un-anticipated events: resetting and refocus strategies

Ch 8 Event Catering
• Catering styles and menu considerations
• Catering operation
• Food supply and storage
• Procurement issues and challenges
• Food and beverage matching

Ch 9 Stakeholder engagement and leadership
• Influence verses Power
• Developing networking skills and techniques
• Managing client communication
• Negotiating contracts
• Engaging and managing event stakeholders
• Leveraging sponsorship relationships via co-branding activities
• Sales and negotiation techniques

Ch 10 Finding and motivating talent
• Staff versus volunteers
• Staff recruitment strategies
• Induction and motivational strategies
• Empowering volunteers
• Managing projects or managing people?
• Building ongoing relationships with people
• Key human resource management issues
• Volunteerism or exploitation
• Promoting employee wellbeing

Ch 11 Event Sustainability and ethical considerations
• Communicating and promoting ethical sustainability
• Achieving a sustainable competitive advantage
• Alcohol, gambling and related issues in events
• Reducing the carbon footprint
• Environmental and social responsibility
• The non for profit sector and charity events

Ch 12 Event Evaluation and Innovation
• Evaluating event performance (observation, qualitative, survey techniques)
• TBL Impact assessment tools
• Creativity and innovation
• Technological advancements
• Knowledge sharing
• Developing a co-created learning organisation
• Evaluation and continuous improvement
• The need to involve industry
• The future of events

Index

About the authors

Jeffrey Wrathall PhD is an Event Management Lecturer and Course Leader in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia. Effie Steriopoulos PhD is a Lecturer of Event Management in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia

Table of contents

Ch 1 An industry transformed and reimagined: events after COVID-19

Ch 2 Business Development in Events

Ch 3 Event and experience design
• The event experience
• Frameworks
• Event concepts and themes
• Event design principles
• Virtual and hybrid considerations
• Event design and sustainability considerations

Ch 4 Project management and logistics
• Phases in the management cycle
• Key project management concept principles and techniques
• Supply customer, product equipment amenities and facilities
• Onsite logistics
• Event shut-down and clean up

Ch 5 Event budgeting and financial health
• Key determinant of the financial health of a business
• Event budgeting and process
• Cash flow considerations
• Income strategies
• Financial analysis and decision making
• Revenue raising strategies

Ch 6 Event marketing and strategy
• The process of marketing
• Marketing communication strategies
• Communicating and promoting the non for profit sector
• The growth of event sponsorship
• Leveraging sponsorship
• Sponsorship packages and fit
• Marketing issues: ambush marketing

Ch 7 Compliance and crisis management
• Risk and legal
• Legal requirements and permits
• Compliance issues
• Preparing covid safety plans
• Emergency and crisis management
• Operational challenges
• What can possibly go wrong?
• Threats and immediate response plans
• The threat of terrorism
• An environment of uncertainty and vulnerability
• The longer term impact of un-anticipated events: resetting and refocus strategies

Ch 8 Event Catering
• Catering styles and menu considerations
• Catering operation
• Food supply and storage
• Procurement issues and challenges
• Food and beverage matching

Ch 9 Stakeholder engagement and leadership
• Influence verses Power
• Developing networking skills and techniques
• Managing client communication
• Negotiating contracts
• Engaging and managing event stakeholders
• Leveraging sponsorship relationships via co-branding activities
• Sales and negotiation techniques

Ch 10 Finding and motivating talent
• Staff versus volunteers
• Staff recruitment strategies
• Induction and motivational strategies
• Empowering volunteers
• Managing projects or managing people?
• Building ongoing relationships with people
• Key human resource management issues
• Volunteerism or exploitation
• Promoting employee wellbeing

Ch 11 Event Sustainability and ethical considerations
• Communicating and promoting ethical sustainability
• Achieving a sustainable competitive advantage
• Alcohol, gambling and related issues in events
• Reducing the carbon footprint
• Environmental and social responsibility
• The non for profit sector and charity events

Ch 12 Event Evaluation and Innovation
• Evaluating event performance (observation, qualitative, survey techniques)
• TBL Impact assessment tools
• Creativity and innovation
• Technological advancements
• Knowledge sharing
• Developing a co-created learning organisation
• Evaluation and continuous improvement
• The need to involve industry
• The future of events

Index

About the authors

Jeffrey Wrathall PhD is an Event Management Lecturer and Course Leader in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia. Effie Steriopoulos PhD is a Lecturer of Event Management in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia

Sample files

Chapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf

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Chapter 2 Business development in eventsPrice: £5.99*Licences / Downloadable file
Chapter 3 Event and experience designPrice: £5.99*Licences / Downloadable file
Chapter 4 Project management and logisticsPrice: £5.99*Licences / Downloadable file
Chapter 5 Event budgeting and financial healthPrice: £5.99*Licences / Downloadable file
Chapter 6 Event marketing and strategyPrice: £5.99*Licences / Downloadable file
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