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COVID-19 and Travel

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook
DOI: 10.23912/9781911635703-4387


About this book | Table of contents | About the authors | Sample files | Online resources | Buy now

Download a free sample


Read in full these sample case studies: From chapter 1 How the cruise industry became a symbol of COVID-19 Click here to download
From chapter 3 Keeping lines of communication open in New Zealand Click here to download


" I am, frankly, amazed. It's an ambitious, well-researched volume, global in scope....Covid-19 & Travel helps put our current situation in perspective by examining its origins...Though the book is scarcely older than a current events quarterly, it offers deep perspective." Arnie Weissman, Editor-in-Chief, Travel Weekly, 10 Sept 2020

The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again.

COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as:
  • Why the COVID-19 outbreak and travel were inextricably linked;
  • How the different sectors of the industry adapted to the crisis;
  • Crisis communication strategies employed by organizations in response to the crisis;
  • How travellers were impacted by the crisis;
  • The social, economic and environmental impacts of the pandemic;
  • The future of travel after COVID-19.

The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor’s guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases.

The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on this webpage.

Must have reading for all tourism students, educators, and practitioners all over the world and the ‘go to’ text on the subject of COVID-19 and its impact on travel.

Download the press release here



Publication date:
Ebook: June 2020
Print version: August 2020

Table of contents

Chapter 1: An unfolding crisis
Case Study: How the cruise industry became a symbol of Covid-19
Introduction
The outbreak
Ripple effects
Pandemic
Case Study: Covid-19 and the meltdown of ski resorts

Chapter 2: Adapting to lock down
Case study: Richard Branson and the challenges of leadership during the Covid-19 pandemic
Introduction
Leadership during the crisis
Staying afloat
Adapting to lockdown
Philanthropy
Case study: Hotels pivot to lend a helping hand

Chapter 3: Crisis communication
Case study: Micato Safaris – marketing during a crisis
Introduction
The importance of communication during a crisis
Communications strategies used by the travel sector during the crisis
Communications post crisis
Cause related marketing
Internal communication
Case study: Keeping lines of communication open in New Zealand

Chapter 4: How travelers were affected by the COVID-19 crisis
Case study: Pagodas and Pearls – a cruise to nowhere
Disruptions
The oblivious
Quarantined
Understanding future travel behavior
A halo effect
Case study: Showing love for Great Britain

Chapter 5: The economic, social and environmental impacts of COVID-19
Case study: Bringing the ‘happy’ back to Aruba
Economic impacts
Social impacts
Environmental impacts
Case study: Italy - "It was like having the rug pulled out."

Chapter 6: The future of travel after COVID-19
What will the future of travel look like? Will cruise ships only allow passengers to board who have protective immunity or have been vaccinated? Will we see empty middle seats on airplanes? Will temperature checks, social distancing and mobile payment become the norm at restaurants are they are becoming in China? Will hotels follow the example of the Westin Houston Medical Center in Texas, and use virus-killing robots to clean rooms? What we do know is that is unlikely the travel sector will return to business as usual, so how are the different sectors of the industry responding to, or preparing for recovery?
Case study:
Case study:

Table of contents

Chapter 1: An unfolding crisis
Case Study: How the cruise industry became a symbol of Covid-19
Introduction
The outbreak
Ripple effects
Pandemic
Case Study: Covid-19 and the meltdown of ski resorts

Chapter 2: Adapting to lock down
Case study: Richard Branson and the challenges of leadership during the Covid-19 pandemic
Introduction
Leadership during the crisis
Staying afloat
Adapting to lockdown
Philanthropy
Case study: Hotels pivot to lend a helping hand

Chapter 3: Crisis communication
Case study: Micato Safaris – marketing during a crisis
Introduction
The importance of communication during a crisis
Communications strategies used by the travel sector during the crisis
Communications post crisis
Cause related marketing
Internal communication
Case study: Keeping lines of communication open in New Zealand

Chapter 4: How travelers were affected by the COVID-19 crisis
Case study: Pagodas and Pearls – a cruise to nowhere
Disruptions
The oblivious
Quarantined
Understanding future travel behavior
A halo effect
Case study: Showing love for Great Britain

Chapter 5: The economic, social and environmental impacts of COVID-19
Case study: Bringing the ‘happy’ back to Aruba
Economic impacts
Social impacts
Environmental impacts
Case study: Italy - "It was like having the rug pulled out."

Chapter 6: The future of travel after COVID-19
What will the future of travel look like? Will cruise ships only allow passengers to board who have protective immunity or have been vaccinated? Will we see empty middle seats on airplanes? Will temperature checks, social distancing and mobile payment become the norm at restaurants are they are becoming in China? Will hotels follow the example of the Westin Houston Medical Center in Texas, and use virus-killing robots to clean rooms? What we do know is that is unlikely the travel sector will return to business as usual, so how are the different sectors of the industry responding to, or preparing for recovery?
Case study:
Case study:

About the authors

Dr. Simon Hudson is Professor of Tourism at the University of South Carolina, USA.

Table of contents

Chapter 1: An unfolding crisis
Case Study: How the cruise industry became a symbol of Covid-19
Introduction
The outbreak
Ripple effects
Pandemic
Case Study: Covid-19 and the meltdown of ski resorts

Chapter 2: Adapting to lock down
Case study: Richard Branson and the challenges of leadership during the Covid-19 pandemic
Introduction
Leadership during the crisis
Staying afloat
Adapting to lockdown
Philanthropy
Case study: Hotels pivot to lend a helping hand

Chapter 3: Crisis communication
Case study: Micato Safaris – marketing during a crisis
Introduction
The importance of communication during a crisis
Communications strategies used by the travel sector during the crisis
Communications post crisis
Cause related marketing
Internal communication
Case study: Keeping lines of communication open in New Zealand

Chapter 4: How travelers were affected by the COVID-19 crisis
Case study: Pagodas and Pearls – a cruise to nowhere
Disruptions
The oblivious
Quarantined
Understanding future travel behavior
A halo effect
Case study: Showing love for Great Britain

Chapter 5: The economic, social and environmental impacts of COVID-19
Case study: Bringing the ‘happy’ back to Aruba
Economic impacts
Social impacts
Environmental impacts
Case study: Italy - "It was like having the rug pulled out."

Chapter 6: The future of travel after COVID-19
What will the future of travel look like? Will cruise ships only allow passengers to board who have protective immunity or have been vaccinated? Will we see empty middle seats on airplanes? Will temperature checks, social distancing and mobile payment become the norm at restaurants are they are becoming in China? Will hotels follow the example of the Westin Houston Medical Center in Texas, and use virus-killing robots to clean rooms? What we do know is that is unlikely the travel sector will return to business as usual, so how are the different sectors of the industry responding to, or preparing for recovery?
Case study:
Case study:

About the authors

Dr. Simon Hudson is Professor of Tourism at the University of South Carolina, USA.

Sample files

Contents, Preface and Acknowledgements.pdf
Chapter 1.pdf
Chapter 2.pdf
/Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf

Table of contents

Chapter 1: An unfolding crisis
Case Study: How the cruise industry became a symbol of Covid-19
Introduction
The outbreak
Ripple effects
Pandemic
Case Study: Covid-19 and the meltdown of ski resorts

Chapter 2: Adapting to lock down
Case study: Richard Branson and the challenges of leadership during the Covid-19 pandemic
Introduction
Leadership during the crisis
Staying afloat
Adapting to lockdown
Philanthropy
Case study: Hotels pivot to lend a helping hand

Chapter 3: Crisis communication
Case study: Micato Safaris – marketing during a crisis
Introduction
The importance of communication during a crisis
Communications strategies used by the travel sector during the crisis
Communications post crisis
Cause related marketing
Internal communication
Case study: Keeping lines of communication open in New Zealand

Chapter 4: How travelers were affected by the COVID-19 crisis
Case study: Pagodas and Pearls – a cruise to nowhere
Disruptions
The oblivious
Quarantined
Understanding future travel behavior
A halo effect
Case study: Showing love for Great Britain

Chapter 5: The economic, social and environmental impacts of COVID-19
Case study: Bringing the ‘happy’ back to Aruba
Economic impacts
Social impacts
Environmental impacts
Case study: Italy - "It was like having the rug pulled out."

Chapter 6: The future of travel after COVID-19
What will the future of travel look like? Will cruise ships only allow passengers to board who have protective immunity or have been vaccinated? Will we see empty middle seats on airplanes? Will temperature checks, social distancing and mobile payment become the norm at restaurants are they are becoming in China? Will hotels follow the example of the Westin Houston Medical Center in Texas, and use virus-killing robots to clean rooms? What we do know is that is unlikely the travel sector will return to business as usual, so how are the different sectors of the industry responding to, or preparing for recovery?
Case study:
Case study:

About the authors

Dr. Simon Hudson is Professor of Tourism at the University of South Carolina, USA.

Sample files

Contents, Preface and Acknowledgements.pdf
Chapter 1.pdf
Chapter 2.pdf
/Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf

Online resources

Discussion Questions for each chapter with sample answers
Discussion questions

Multiple Choice Questions (with answers)
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6

PowerPoint Slides to accompany each chapter
Chapter 1
Chapter 2
Chapter 3

Chapter 4
Chapter 5
Chapter 6

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Chapter 1 An unfolding crisis [Details]Price: USD $7.99*Licences / Downloadable file
Chapter 2 Adapting to lockdown [Details]Price: USD $7.99*Licences / Downloadable file
Chapter 3 Crisis communication [Details]Price: USD $7.99*Licences / Downloadable file
Chapter 4 How travelers were affected by the COVID 19 crisisPrice: USD $7.99*Licences / Downloadable file
Chapter 6 The future of travel [Details]Price: USD $7.99*Licences / Downloadable file
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